Most marketers use AI wrong. Their AI Prompts for Content Writing is “write me a blog post about X” and get back something that sounds like it was written by a corporate robot with a thesaurus addiction.

The output is only as good as the input. Vague prompts get vague content. Specific prompts—with context about your audience, your voice, and your goals—get drafts worth editing.

We’ve tested hundreds of prompts across blog posts, emails, ads, social, and landing pages. These are the ones that actually work.

This guide is part of our complete resource on AI content marketing—if you’re figuring out where AI fits into your content strategy, start there.

What Makes an AI Content Writing Prompt Good?

Before you copy-paste anything, understand what separates prompts that work from prompts that waste your time.

The prompts in this guide and the linked resources all follow this structure. Steal the format even when you’re writing your own.

Prompts by Content Type

We’ve organized our best AI Prompts for content writing into dedicated guides. Each one has 15-20 copy-paste prompts built for specific use cases.

AI Prompts for Blog Writing

Everything from outlines to full drafts to editing passes. Includes prompts for:

• Research-backed outlines that aren’t generic
• Introductions that hook (no “In today’s world…”)
• How-to posts, listicles, and comparison content
• Tightening wordy drafts and adding substance to thin sections

Use this when you’re creating long-form content for your blog, resource center, or content hub.

AI Prompts for Social Media Content

Platform-specific prompts for LinkedIn, Twitter/X, Instagram, and Facebook. Covers:

• LinkedIn posts (stories, frameworks, contrarian takes)
• Twitter threads and single tweets
• Instagram carousels and Reel scripts
• Cross-platform repurposing

Use this when you need to create social content at scale without sounding like a bot.

AI Prompts for Ad Copy

Prompts built around platform constraints and conversion goals. Includes:

• Google Ads (RSA headlines and descriptions with character counts)
• Meta Ads (primary text, headlines, story ads)
• LinkedIn Ads (sponsored content, InMail, lead gen)
• YouTube scripts (pre-roll and bumper ads)
• A/B test variations and retargeting copy

Use this when you’re writing paid media creative and need multiple variations fast. If you’re running campaigns on Google Ads, Meta, or LinkedIn, these prompts will speed up your creative testing.

AI Prompts for Email Marketing

Cold outreach to nurture sequences to transactional emails. Covers:

• Cold email and follow-up sequences
• Newsletter frameworks
• Welcome and onboarding sequences
• Cart abandonment and re-engagement
• Subject lines and opening hooks

Use this when you’re building email campaigns that need to get opened and clicked.

AI Prompts for Landing Page Copy

Hero sections, CTAs, objection handling, and full page frameworks. Includes:

• Headlines and subheadlines that convert
• Feature-to-benefit translation
• Social proof and testimonial formatting
• FAQ and objection-handling sections
• Full page templates (lead magnets, SaaS, services, events)

Use this when you’re building pages designed to convert traffic into leads or customers.

Universal AI Prompts for Content Writing

These work across content types. Use them as starting points or modifiers.

I'm writing content for [BRAND/COMPANY].

Our voice is: [DESCRIBE VOICE - e.g., "direct, slightly irreverent, expert but not condescending"]

We sound like: [COMPARISON - e.g., "a smart colleague explaining something over coffee"]

We never sound like: [ANTI-COMPARISON - e.g., "a corporate whitepaper or LinkedIn influencer"]

Words/phrases we avoid: [LIST BANNED PHRASES]

Use this voice for all content I ask you to write in this conversation.

My target audience is [JOB TITLE/ROLE] at [COMPANY TYPE].

Their situation: [WHAT THEY'RE DEALING WITH]
Their goal: [WHAT THEY WANT TO ACHIEVE]
Their main obstacle: [WHAT'S STOPPING THEM]
Their sophistication level: [BEGINNER/INTERMEDIATE/EXPERT]

They already know: [WHAT YOU CAN ASSUME]
They don't know: [WHAT YOU NEED TO EXPLAIN]

Expand this brief into a detailed content outline:

Topic: [TOPIC]
Format: [BLOG POST, EMAIL, LANDING PAGE, ETC.]
Audience: [WHO]
Goal: [WHAT THE CONTENT SHOULD ACCOMPLISH]
Key points to cover: [LIST]
Word count: [TARGET]

Include:
- Suggested headline options
- Section breakdown with key points for each
- Places where I need data, examples, or proof
- Potential objections to address
- CTA recommendation

Review this draft:

[PASTE DRAFT]

Check for:
1. Does it hook in the first two sentences?
2. Is every paragraph earning its place?
3. Are claims specific or vague?
4. Does it sound like [BRAND VOICE] or generic AI?
5. Is there a clear next step for the reader?

Flag weak sections and suggest specific improvements.

Here's content written for [ORIGINAL AUDIENCE]:

[PASTE CONTENT]

Rewrite it for [NEW AUDIENCE].

Adjust:
- Terminology and jargon level
- Examples and references
- Pain points emphasized
- Sophistication of explanations
- CTA and next steps

Keep the core message. Change how it's delivered.

This content is [CURRENT WORD COUNT] words. Cut it to [TARGET WORD COUNT] without losing the key points.

[PASTE CONTENT]

Priorities:
1. Keep all specific numbers and examples
2. Keep the main argument intact
3. Cut redundancy and filler first
4. Combine sentences where possible
5. Remove hedge words ("basically," "essentially," "in order to")

This content is too generic. Make it specific:

[PASTE CONTENT]

Add:
- Specific numbers where you've used vague language
- A concrete example for each main point
- Names of tools, companies, or methods where relevant
- Timeframes and quantities instead of "fast" or "many"

If you need to make up plausible examples, flag them so I can replace with real ones.

I'm writing about [TOPIC]. Most content on this topic says [COMMON ADVICE].

My angle: [YOUR DIFFERENT PERSPECTIVE]

Why I believe this: [YOUR REASONING OR EVIDENCE]

Help me write content that:
- Acknowledges the common advice
- Explains why it's incomplete or wrong
- Presents my alternative with specifics
- Doesn't sound contrarian just for clicks

Format: [BLOG POST, LINKEDIN POST, ETC.]

How to Use These Prompts Effectively

Start with context, not the task. Before asking for content, give the AI your voice guidelines and audience info. This one step eliminates 50% of rewrites.

Use constraints. Word counts, banned phrases, and structural requirements force better output. “Write 150 words max” beats “keep it short.”

Iterate in pieces. Don’t try to get a perfect 2,000-word blog post in one prompt. Get the outline, then the intro, then section by section. Build it up.

Edit everything. AI gives you a first draft, not a final draft. Plan to spend 30-50% of your writing time editing AI output into something that sounds like you.

Save what works. When a prompt gives great output, save it. Build a library of prompts that work for your specific voice and content types.

Common Mistakes to Avoid

Using AI for topics you don’t understand. AI confidently writes wrong things. If you can’t fact-check the output, you’ll publish mistakes.

Accepting the first output. First drafts are starting points. Ask for variations. Ask for improvements. Push back when something’s off.

Forgetting your audience. AI defaults to generic. Every prompt should include who’s reading and why they care.

Over-relying on AI for voice. AI can mimic voice with good examples, but it’ll never fully capture yours. The more personal the content, the more you need to rewrite.

Publishing without reading. AI hallucinates facts, repeats itself, and sometimes contradicts itself in the same piece. Read every word before publishing.

More Prompt Resources

Looking for prompts for specific AI tools? We’ve got dedicated libraries:

AI won’t replace good writers. But writers who use AI well will outproduce those who don’t. These AI prompts are a starting point—the real skill is knowing when the output is good enough and when it needs your hands on the keyboard.

For the bigger picture on how AI fits into content marketing, read our guide on AI content marketing.