Your next 50 demos are sitting in Google search results. We go get them.
We’re a Google Ads agency that runs paid search for B2B SaaS companies. Pipeline, not pageviews. $10M+ in managed spend. 42% average drop in cost per lead. Month-to-month—no hostage situations.
Get Your Custom Google Ads Game Plan
30min call · No obligation · Senior strategist
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Real numbers from client accounts, measured in the first 90 days.
Our Tech Stack
Three reasons your Google Ads account is a money pit
You’re paying for tire-kickers
Your Google Ads campaigns generate clicks and form fills—but sales says the leads are garbage. You’re bidding on keywords that attract researchers and students, not buyers with budget and authority.
Your agency went silent after onboarding
Month one was great—detailed strategy, weekly calls, lots of energy. Now it’s month four and you’re getting a PDF report you don’t understand, from someone you’ve never spoken to.
You can’t tell if any of it’s working
You know you’re spending $15K/month on Google Ads. You have no idea how much turns into pipeline. There’s no connection between ad spend and your CRM. Your CFO is starting to notice.
Google Ads management built for B2B SaaS
We don’t do everything for everyone. We’re a Google Ads agency for B2B software companies. That focus means we’ve seen your funnel shape, we know your CPCs, and we know which campaign types work for $30K–$200K ARR deals.
Google Search Campaigns
The core of any B2B Google Ads strategy. Tightly themed ad groups around buying-intent keywords—the terms prospects search when they’re comparing vendors, not writing blog posts. Exact and phrase match. Negative keyword lists that grow every week.
Core serviceRemarketing & Retargeting
Someone hit your pricing page and bounced. That’s not a lost lead—that’s a warm one. We bring them back with the right message across Google Display and YouTube.
Performance Max Campaigns
Google’s black box. PMax can work for B2B SaaS—but only with the right conversion signals. We know when it helps and when it cannibalizes Search. We literally wrote the playbook.
Competitor Campaigns
Your prospects are Googling your competitors by name. We intercept those searches with honest, differentiated ad copy. Not sleazy—just smart positioning in Google Ads.
Landing Page Strategy
Your Google Ads are only as good as the page they send traffic to. We audit your landing pages and tell you exactly what’s killing conversions. Need new ones? We’ll brief them or build them.
Powered by OneAds — our AI Intelligence Suite
Every Google Ads engagement is supported by OneAds, our proprietary AI tooling. It monitors 100+ campaign signals every hour, flags wasted spend before it hits your CAC, surfaces winning ad variations your competitors are running, and catches quality score drops your team would otherwise miss. You get the speed of AI, with the judgment of a senior strategist on top.
From audit to pipeline in three steps
No 40-page strategy decks. No 6-week “discovery phase.” We move fast because your Google Ads budget is burning right now.
The Google Ads Audit
We dig into your Google Ads account, CRM data, and analytics. We find wasted spend, missed keywords, broken tracking, and the gap between clicks and actual pipeline. You get a real analysis—not a template.
The Rebuild
We restructure Google Ads campaigns around buying intent. New ad groups, tighter keyword themes, refreshed copy, updated negatives. We connect ads to your CRM so we optimize for pipeline.
Optimize & Scale
Now we have data. Cut what’s not working, double down on what is. You see real-time pipeline impact—not click reports. We expand into new keyword territories as we prove ROI.
How we’re different
(and how we’re not)
We’re not pretending to be the only good Google Ads agency. But we think these differences matter.
| OneMetrik | Typical Google Ads Agency | |
|---|---|---|
| Reporting | Plain-English dashboards tied to your CRM. You see pipeline, not just clicks. | Monthly PDF with 40 slides of vanity metrics nobody reads. |
| Speed | We make changes the day we spot a problem. Slack or email—your pick. | Changes happen when something’s already broken. Maybe. |
| Contracts | Month-to-month. Stay because it’s working. | 6–12 month lock-in with a 90-day notice to exit. |
| Your team | Senior Google Ads strategists from day one. No bait-and-switch after signing. | Senior team pitches. Junior runs the account. |
| Optimization | We optimize for pipeline—SQLs, opportunities, revenue. | They optimize CPA on form fills, even the junk ones. |
What this looks like in practice
Real Google Ads accounts, real numbers. Names anonymized because our clients prefer it that way.
57% drop in CPL in 90 days
They were burning $25K/month on broad match keywords that attracted students and hobbyists. We rebuilt around 40 high-intent keyword themes, killed $8K/month in wasted spend, and connected Google Ads to HubSpot for pipeline-based bidding.
From $0 pipeline to $420K in Q1
Brand new Google Ads account. No historical data, no brand awareness. We built a full Search + Remarketing structure from scratch, targeting 25 high-intent keyword clusters. First qualified demo came in on Day 11.
Questions we get asked a lot
Our AI Intelligence Suite
Every SaaS content marketing engagement is backed by our proprietary AI tools — built to find content gaps, optimize for AI search, and surface refresh opportunities your team would otherwise miss.
WHAT CLIENTS SAY
Results speak. So do the people behind them.
From early-stage SaaS to scaling B2B teams — here’s what working with OneMetrik actually looks like.
I’ve worked with Neeraj as a consultant, as we build out performance marketing from the ground up at Visdum. He’s brought a lot of clarity early on, helping us set the right foundations, think through multiple channels, and help us in ways beyond just the channel he owns. What I appreciate most is how hands-on he is.
Sharp, proactive, and highly data-driven — consistently making intelligent decisions with the company’s best interests at the forefront. His ability to cut through noise, stay unbiased, and provide meaningful insights makes a real impact on outcomes. I would highly recommend working with him.
Neeraj took charge of our marketing team at SmartServ and quickly showcased outstanding leadership. He relieved me of day-to-day marketing responsibilities, executing strategies with precision. His collaborative nature and marketing expertise make him a valuable asset.
They have deep knowledge of Google Ads. Their communication was perfect and they scaled without friction. Smooth delivery and easy to work with.
Neeraj is great to work with. He is highly skilled, communicates very well, and is professional.
They did a deep audit of the Google Ads account and provided us with data that helped us in reducing our CAC. It was great working with the team.
I’ve worked with Neeraj as a consultant, as we build out performance marketing from the ground up at Visdum. He’s brought a lot of clarity early on, helping us set the right foundations, think through multiple channels, and help us in ways beyond just the channel he owns. What I appreciate most is how hands-on he is.
Sharp, proactive, and highly data-driven — consistently making intelligent decisions with the company’s best interests at the forefront. His ability to cut through noise, stay unbiased, and provide meaningful insights makes a real impact on outcomes. I would highly recommend working with him.
Neeraj took charge of our marketing team at SmartServ and quickly showcased outstanding leadership. He relieved me of day-to-day marketing responsibilities, executing strategies with precision. His collaborative nature and marketing expertise make him a valuable asset.
They have deep knowledge of Google Ads. Their communication was perfect and they scaled without friction. Smooth delivery and easy to work with.
Neeraj is great to work with. He is highly skilled, communicates very well, and is professional.
They did a deep audit of the Google Ads account and provided us with data that helped us in reducing our CAC. It was great working with the team.
Related reading
7-Step Google Ads Audit for Expert-Level Accounts
Read →Google Ads Automation: When to Trust the Algorithm
Read →Most Campaigns Waste Money. Here Is the Performance Max Guide
Read →Keyword Match Types Explained: Smarter PPC Strategy
Read →Does Performance Max Cannibalize Search?
Read →How to Set Up Your First Google Ads Campaign
Read →Your wasted ad spend is funding your competitor’s pipeline.
Get a custom Google Ads audit. We’ll show you exactly where your budget is leaking—and what it would take to fix it in 90 days.
Get Your Custom Google Ads Game Plan
Senior strategist · No obligation · 30mins call
Thank You!
We’ve received your request. Redirecting you to book your strategy call…