Marketing Tutorials
Get the latest Tutorials posts by OneMetrik — deep-dive articles, frameworks, and strategies to fuel your growth.
SaaS PPC Strategies That Move Pipeline
Most SaaS companies are burning money on saas ppc campaigns optimized for the wrong metric. If you’re still chasing lead volume instead of ruthlessly over-investing in the one CRM-verified path that actually closes deals, you aren’t diversifying—you’re just subsidizing a…
Read Article
How to Pick a Rank Tracking Tool Perplexity
Most “rank tracking” inside Perplexity isn’t ranking. It’s citation presence. And most tools currently sold as a rank tracking tool perplexity buyers should consider are treating it like Google —…
Ahrefs Keyword Generator: How to Find 150+ Keyword Ideas for Free
The Ahrefs Keyword Generator is a free tool essential for effective SEO, providing 150+ keyword ideas from a vast database. It caters to various platforms like Google, YouTube, and Amazon,…
The Words ChatGPT Overuses: A Marketer’s Fix Guide
Last week OpenAI admitted it had accidentally trained ChatGPT to talk about goblins. In the “Nerdy” personality of GPT-5.4, mentions of “goblin” went up 3,881% versus the previous version. A…
How to build search keywords in Ahrefs Keyword Explorer
The OneMetrik guide provides a streamlined process using Ahrefs Keyword Explorer to efficiently validate and prioritize vast keyword lists into actionable content roadmaps. It emphasizes the importance of understanding user…
How to Spy on Competitor LinkedIn Ads
In digital marketing, analyzing competitors' Facebook ads is vital for refining strategies and improving ROI. The Facebook Ad Library serves as a key tool for examining competitor ads, offering insights…
How to See Facebook Ads of Competitors (for Free)
Last month, we discovered one of our B2B SaaS clients was getting crushed by a competitor running the exact same offer — but with better ad copy. The competitor was…
How to Find Competitor Backlinks Using AHREFs
Backlinks are crucial for improving a site’s Google ranking. Analyzing competitors' backlinks can reveal valuable insights into effective link sources, content formats, and partnership opportunities. Using Ahrefs, users can identify…
How to Track AI Traffic in GA4
AI and LLM chatbots are increasingly driving website traffic, with 63% of sites experiencing AI visits. Major players like ChatGPT contribute significantly, highlighting the need for Generative Engine Optimization (GEO)…
How to Check Website Keyword Rankings on Google Search Console
Most marketers check their keyword rankings wrong. They rely on third-party tools that show estimated positions while ignoring Google’s own data sitting right in Search Console. We’ve audited 200+ B2B…
Semrush Backlink Audit: Complete 4 Step-by-Step Guide (2026)
Backlinks are essential for SEO, but they must be clean. A backlink audit identifies and removes toxic links while improving site authority. Utilizing Semrush simplifies this process, offering features for…
How to Check Domain Rating in Ahrefs
To enhance website visibility, focus on your backlink profile using Ahrefs Domain Rating (DR), which indicates authority on a scale of 0–100. DR reflects link quality and quantity, assisting in…
GTM Strategy for Product Led Growth: Complete SaaS PLG Guide
In the competitive SaaS environment, Product-Led Growth (PLG) is reshaping strategies, emphasizing user experience through a well-defined Go-to-Market (GTM) plan. This guide outlines how a GTM strategy enhances acquisition and…
How to Find a New GA4 Bounce Rate in 5 Minutes (Step-by-Step)
Google Analytics 4 (GA4) calculates bounce rate differently from Universal Analytics, representing the percentage of sessions not deemed engaged. This update aids in identifying low-engagement pages, allows for benchmarking site…
How to Spy on Competitors’ Google Ads
Analyzing competitors' Google Ads is vital for enhancing your own advertising strategies. Utilizing tools like Google Ads Transparency Center and Auction Insights Report, alongside paid options like Semrush and SpyFu,…
5 Smart Ways for competitor ads analysis
The digital advertising market is projected to exceed $700 billion by 2025, making competitive analysis crucial. Marketers should regularly monitor competitors to identify trends, gaps, and strategies. Utilizing ad libraries…
How to Create a Custom Report in GA4
Google Analytics 4 (GA4) is an advanced analytics platform prioritizing event-based data to enhance user engagement insights. It consolidates web, app, and device tracking, upholds privacy regulations, and offers predictive…