Your website copy is doing 80% of the selling. AI website content can help you write landing pages, product pages, and CTAs. These pages will actually convert. They won’t sound like a robot wrote them.
Most AI-Written Website Copy Sounds Like AI-Written Website Copy
You can spot it immediately. The generic value props. The “solutions that empower teams to achieve more.” The hero section that could belong to literally any SaaS company.
We’ve rewritten AI-generated website content for 40+ B2B SaaS clients. The pattern is always the same: AI gets them 70% of the way there, then humans fix the 30% that matters most.
Here’s how to get better results from AI when writing website content—and where you still need a human touch.
What AI Does Well for Website Content
Homepage Headlines and Subheadlines
AI is surprisingly good at generating headline variations. Not because they’re brilliant, but because you need volume to find winners.
We typically prompt for 20 headline options, immediately delete 15, then A/B test the survivors. The ones AI generates cold are rarely the final version—but they spark ideas faster than staring at a blank page.
Landing Page Copy Structure
Give AI your product details, target audience, and main pain points. It’ll spit out a reasonable page structure: problem → agitation → solution → proof → CTA.
The structure is usually right. The specific words need work. That’s a useful starting point.
Feature Descriptions
“Explain this feature in 2 sentences for a marketing director who doesn’t care about technical details.”
AI handles this well. It’s translating specs into benefits, which is pattern-matching—exactly what AI excels at.
Meta Descriptions and Alt Text
Tedious but necessary. AI writes serviceable meta descriptions and image alt text faster than any human wants to. Run a quality check, but let AI handle the first pass.
Where AI Website Content Falls Flat
The AI Reality Check
Paste a headline or value proposition below to see if it’s too “AI-ish.”
Brand Voice
Every AI defaults to the same professional-but-forgettable tone. If your brand has actual personality—dry humor, blunt honesty, technical depth—AI will sand it down to generic.
This is why we built specific prompts for content writing that encode voice guidelines directly. Generic prompting produces generic copy.
Customer-Specific Pain Points
AI knows common pain points from its training data. It doesn’t know that your specific customers are frustrated because compliance reviews add 3 weeks to every procurement cycle.
That insight comes from customer interviews, sales call recordings, and support tickets. AI can help you articulate pain points once you’ve identified them. It can’t identify them for you.
Differentiation
“What makes you different from competitors?”
AI will give you: “Our intuitive platform combines powerful features with ease of use.”
Your actual differentiator might be: “We’re the only tool that integrates directly with SAP, which matters if you’re in manufacturing.”
AI pulls from averages. Differentiation is, by definition, not average.
Pricing Page Copy
Pricing pages need precise language around what’s included, what costs extra, and how tiers differ. AI tends to be vague here, and vague pricing copy kills conversions.
Write pricing pages manually. Or at minimum, have someone with product knowledge review every line.
How to build AI Website Content?
Most teams approach AI website content backwards. They open ChatGPT, type “write me a landing page,” and wonder why the output is unusable.
The problem isn’t the AI. It’s the input.
AI-generated website content is only as good as the brief you feed it. Vague inputs produce vague copy. Specific inputs—with real customer language, concrete pain points, and clear conversion goals—produce content you can actually use.
Here’s the four-step process we use with clients. It takes more upfront work than “just asking AI,” but the output actually converts.
Step 1: Build Your Brief (Human Work)
Before touching AI, answer these:
- Who exactly is this page for?
- What’s the one action we want them to take?
- What objections will they have?
- What proof do we have that we can deliver?
Skip this and AI gives you mush. Do this well and AI becomes useful. Use our Free AI Prompt generator to get the best prompt for your website content.
Step 2: Generate First Drafts (AI-Assisted)
Use AI to create:
- 10-15 headline options
- 3 different angles for the hero section
- Bullet points for feature sections
- FAQ answers based on common objections
We share our prompt frameworks in our prompt library—specific templates for landing pages, product pages, and home pages.
Step 3: Human Edit Pass (Critical)
This is where the real work happens:
- Cut the fluff AI inevitably adds
- Inject specific numbers and proof points
- Add your actual brand voice
- Fix the parts that sound like marketing-speak
Plan for the human edit to take as long as the AI generation. The time savings come from not starting with a blank page.
Step 4: Conversion Review
Read every page asking: “Would I click this? Would I believe this? Would I remember this?”
AI-generated content often passes the “is this grammatically correct” test while failing the “is this persuasive” test.
Content Types and AI Usefulness
| 🟢 High AI Usefulness (The “Fast Track” Zone) | 🟡 Medium AI Usefulness (The “Review Required” Zone) | 🔴 Low AI Usefulness (The “Human Only” Zone) |
|---|---|---|
| Landing Pages: Excellent for creating the initial structure (Problem → Agitation → Solution → Proof → CTA) Blog Posts: High efficiency for generating detailed content drafts Headlines: Great for generating high volumes (10–20 options) to spark ideas and find winners. SEO Housekeeping: Handles tedious tasks like meta descriptions and image alt text faster than a human. | Homepages: Good for variations, but requires heavy editing to inject a unique brand voice. Product Pages: Features translate well into benefits through pattern-matching, but the final copy needs a human touch. Case Studies: AI can structure the story, but humans must verify the specific results and data points | Pricing Pages: Requires extreme precision; vague AI-generated copy can kill conversions About Pages: Brand stories require an authentic human voice that AI cannot replicate. Differentiation: AI pulls from averages; it cannot identify the “unique angle” that comes from your specific customer insights |
Integrating With Your Broader Content Strategy
Website content doesn’t exist in isolation. Your landing page messaging should align with your blog content, your video scripts, your ad copy, and your overall AI Content Marketing Strategy.
This is where AI helps with consistency. Once you’ve nailed your messaging on one page, AI can help adapt it across formats:
- Blog content: Expand landing page points into detailed posts. Our AI blog generation page covers this workflow.
- Video scripts: Turn written content into spoken formats. See AI video generation for what works here.
- Ad copy: Compress landing page messaging into headline-length hooks.
The key is starting with strong source content. AI amplifies whatever you feed it—including mediocrity.
Tools We Use for Website Content
For Copy Generation:
Claude (with custom prompts) handles most of our website copy work. The reasoning capability helps with persuasion structure. Check our Best Claude Prompts for website-specific templates.
For Headlines and Variations:
ChatGPT is good for volume. When we need 30 headline options fast, it delivers. See Best ChatGPT Prompts for our frameworks.
For SEO-Focused Content:
Gemini’s integration with search data makes it useful for understanding what questions people actually ask. Our Best Gemini Prompts page has templates for this.
For Editing:
Human. Always human. AI can generate, but judgment calls on what to cut need a person who understands the business.
Common Mistakes We See while generating AI Website Content
Mistake 1: Publishing AI Output Without Editing
We audited a client’s website last quarter. Every page had the same rhythm, same sentence structure, same vague claims. It read like one long AI monologue.
Visitors notice. Conversion rates suffer. Edit ruthlessly.
Mistake 2: Using AI for Differentiation
“Use AI to find our unique angle” doesn’t work. AI finds common angles. Your unique angle comes from knowing things AI doesn’t—your customer conversations, your product roadmap, your founder’s opinions.
Mistake 3: Skipping the Brief
“Write a landing page for our product” produces garbage.
“Write a landing page for CFOs at mid-market SaaS companies who are frustrated with manual revenue recognition and need to close their books 5 days faster” produces something useful.
The brief is the work. AI is just execution.
Getting Results
Start with one landing page. Not your homepage—something lower stakes.
Write a detailed brief. Generate with AI. Edit heavily. Measure conversion rates against your current page.
If it wins, expand the process. If it doesn’t, examine whether the brief was strong enough.
For more detailed frameworks, browse our marketing tutorials or our prompt library.
Frequently Asked Questions
How to write website content with AI?
Start with a detailed brief—not a vague prompt. Include your target audience, their specific pain points, the action you want them to take, and examples of your brand voice. Feed this to Claude or ChatGPT, generate multiple variations, then edit heavily. The AI gets you a first draft in minutes. The human editing turns it into something that actually converts. Plan for the editing to take as long as the generation.
What is AI generated content for websites?
It’s website copy—headlines, landing page text, product descriptions, CTAs, meta descriptions—created with AI tools like ChatGPT, Claude, or Gemini. The AI handles the first draft based on your inputs. You handle the editing, fact-checking, and voice refinement. The best AI-generated website content is invisible: readers can’t tell it started with AI because a human shaped the final version.
Can I use AI content on my website?
Yes, but don’t publish raw AI output. Google’s stance is clear: they care about content quality, not how it was created. The issue isn’t using AI—it’s publishing generic, unhelpful content. AI-generated copy that’s been edited for accuracy, voice, and usefulness performs fine. AI-generated copy that’s published without review reads like every other AI-written page, and both visitors and search engines notice.
What is the 30% rule in AI?
It’s a rough benchmark: AI gets you about 70% of the way to finished content, and humans handle the remaining 30%. That last 30% is where differentiation happens—your brand voice, specific proof points, customer insights AI doesn’t have access to. Some pages need more human input (pricing pages, about pages), some need less (meta descriptions, FAQ answers). The 30% isn’t busywork. It’s the part that makes content convert.
Need website content that actually converts?
AI speeds up the writing. Strategy makes it work. We help B2B SaaS teams build landing pages, product pages, and website copy that turns visitors into pipeline—using AI where it helps and human expertise where it matters.