We got tired of agencies that can’t explain where the money went.
So we built one that can. OneMetrik is a small team of performance marketers who believe every ad dollar should be traceable to revenue. That’s not a tagline—it’s how we run every campaign.
$47,000. That’s how much we watched disappear into “brand awareness” campaigns at our last company. The agency we hired produced gorgeous reports every month. Lots of charts. Professional-looking dashboards. Impressive acronyms in every paragraph.
But when we asked a simple question—which campaigns actually brought in customers?—they couldn’t answer it. They were optimizing for clicks. Our sales team was starving for leads. Marketing was celebrating record traffic while pipeline was bone dry.
That gap—between what gets reported and what actually matters—is why OneMetrik exists. We didn’t start this company because we thought the world needed another agency. We started it because we’d been on the client side, watching money disappear, and knew exactly what we wished someone had done differently.
We’re not trying to be the biggest agency. We don’t want 200 clients. We want a small roster of B2B SaaS companies where we can get close enough to the business to actually move the numbers that matter—pipeline, revenue, cost per acquisition. The stuff that shows up in board decks, not in marketing dashboards nobody reads.
Small on purpose. Senior by default.
We’re a tight group of performance marketers, data people, and ad specialists who’ve collectively managed over $10M in paid ad spend across Google, LinkedIn, Meta, Reddit, and X. Nobody here is learning on your account.
Every person on the team has run campaigns on the client side too—so we know what it feels like to stare at a report and have no idea if the money was well spent. That experience shapes everything about how we communicate, report, and prioritize.
We stay small deliberately. Fewer clients means deeper context. It means the person on your strategy call is the same person inside your ad account. No handoffs. No account managers playing telephone between you and the person doing the actual work.
We don’t just run ads manually and call it a day.
We built proprietary AI tools that sit on top of every campaign we manage. They catch what humans miss, move faster than anyone refreshing a dashboard, and free us up to do the strategic work that actually requires a brain.
OneContent
AI-powered content creation, optimization and publishing at scale. Writes first drafts, flags thin content, and matches search intent—so we spend time editing, not staring at blank pages.
OneAds
Smart ad generation, A/B testing and campaign optimization. Spots budget waste in real-time, auto-generates ad variations, and kills underperformers before they drain your spend.
OneSEO
AI-driven keyword research and on-page optimization. Clusters topics, identifies content gaps your competitors own, and prioritizes fixes by estimated revenue impact—not vanity scores.
OneAudit
Comprehensive site audits with actionable insights and compliance checks. Runs 200+ checks across technical SEO, speed, accessibility, and tracking—then ranks what to fix first.
These aren’t third-party tools we slap a logo on. We built them in-house because the off-the-shelf stuff kept missing the B2B SaaS context that matters. Every client campaign runs through this stack from day one.
The opinions that shape how we work
Vanity metrics are a tax on trust
Impressions, reach, click-through rate—none of it matters if it doesn’t connect to pipeline. We report on the metrics your CFO cares about, not the ones that make ads look good.
Contracts should be earned, not enforced
We work month-to-month because lock-in contracts let agencies get lazy. If we’re not pulling our weight, you should be able to walk. That pressure keeps us honest.
Silence is a red flag
If you’re hearing from your agency once a month in a PDF, something’s being hidden. We communicate in real-time—Slack, email, whatever works—because bad news doesn’t age well.
Honesty saves more money than optimization
We’ll tell you if your landing page is the real problem. We’ll tell you if a channel isn’t right for your market. We’d rather lose scope than let you waste budget on something we know won’t work.
B2B SaaS is the only game we play
We don’t do e-commerce. We don’t do local. We don’t do D2C. Longer sales cycles, buying committees, CRM integration—that’s the world we know, and specialization is what makes us good at it.
What it actually feels like to work with us
You’ll hear from us often
Not in 40-page reports. In plain-language Slack messages and short Loom videos. Something broke? You know the same day. Something’s winning? We’ll tell you why and how to double down.
You’ll always know where your money is going
Every click gets tagged. Every lead gets tracked through your CRM. When a deal closes, you can trace it back to the exact ad, keyword, and audience that started the conversation.
You’ll talk to the person doing the work
No account managers. No junior associates running your campaigns while seniors show up for quarterly reviews. The person on your call is the person in your ad account.
You’ll never get a surprise invoice
No setup fees hidden as “onboarding.” No cancellation penalties. Month-to-month, always. We’re upfront about costs because we’ve been on the receiving end of the alternative.
Who we are at a glance
If this sounds like what you’ve been looking for, let’s talk.
30 minutes. Screen-share. We’ll walk through your ad accounts together and tell you what we’d do differently. Most audits find $2–5K in monthly waste—even if you never work with us.
Book Your Free Audit Call →