Free PPC Audit Consultation for B2B SaaS Growth
Not sure if your advertising is reaching the right buyers? Talk with OneMetrik about your Google Ads, Meta, and LinkedIn campaigns. We’ll discuss your current approach, advertising goals, and opportunities worth investigating. Start with a free 30-minute conversation and find out what a deeper PPC account audit could uncover.
Book My Free PPC Audit CallFree 30-minute consultation · No obligation · No account access required to book
Get Clarity on Your Next Advertising Move
A focused conversation about your advertising priorities and where further analysis could help.
-
✓
Campaign Goals & Challenges
What you’re trying to achieve and where your current strategy may need attention.
-
✓
Messaging & Landing Pages
Opportunities to strengthen buyer messaging and the journey from ad to website.
-
✓
Next Steps for a Full PPC Audit
Which campaign metrics, tracking checks, and account information would be useful to review next.
The free consultation is an initial discussion about your advertising strategy and potential opportunities. A detailed PPC account audit, including actual spend, conversion tracking, and campaign performance, requires a separately agreed review with appropriate access.
When Should You Book a Free Google Ads Audit Consultation?
Running B2B SaaS advertising but unsure where to improve? Whether you’re struggling with lead quality, evaluating your current campaigns, or preparing to scale, a PPC audit consultation can help you identify the right questions to investigate and the next steps worth prioritizing.
You’re Spending on Ads, but Lead Quality Is Unclear
Your campaigns may be generating leads, but are they reaching the right decision-makers? Discuss your lead qualification process, target accounts, and measurement approach to identify where a deeper review could help connect advertising with sales pipeline.
Your Google Ads Get Clicks, but Not Enough Demos
Traffic alone doesn’t tell you whether your campaigns are working. Let’s discuss search intent, messaging, landing page relevance, and conversion measurement to determine which areas deserve closer account-level analysis.
Competitors Are Winning More Attention
If competing SaaS brands have stronger offers or more compelling advertising messages, it may be time to revisit your positioning. Explore opportunities to sharpen your creative strategy, demonstrate differentiation, and communicate value more effectively.
You’re Ready to Launch or Scale PPC Campaigns
Before increasing spend or expanding into Google, Meta, or LinkedIn advertising, review your objectives, target audience, budget, and measurement priorities. A focused conversation can help determine what needs validation before investing further.
Recognize any of these challenges? Book a free 30-minute PPC consultation with OneMetrik to discuss your advertising goals, current approach, and the opportunities worth investigating.
Book My Free PPC Audit CallThe initial consultation is free and does not require ad account access. A detailed Google Ads or PPC account audit involving actual spend, search terms, conversion tracking, and campaign performance would be discussed and scoped separately.
What Does a Full PPC Account Audit Cover?
A detailed Google Ads or PPC account audit goes beyond publicly visible advertising. With appropriate account access, our team can investigate campaign structure, budget efficiency, ad relevance, conversion tracking, and audience targeting. Here are five areas we may evaluate to identify opportunities for your B2B SaaS advertising.
Campaign & Account Structure
Review campaign organization, campaign objectives, ad groups, keyword targeting, and relevant platform settings. Identify structures that may limit control, reporting clarity, or alignment with your customer acquisition goals.
Budget Allocation & Wasted Spend
Investigate where advertising budgets are allocated and how spending relates to conversions. Depending on platform access, examine search terms, placements, and campaign results to identify potential inefficiencies and opportunities to improve budget allocation.
Ad Quality & Landing Page Experience
Evaluate the relationship between keywords, ad messaging, offers, and landing pages. For Google Ads, this may include available Quality Score components and ad relevance indicators. The goal is to uncover opportunities to create a more consistent experience for potential buyers.
Conversion Tracking & Attribution
Examine how conversions are defined, recorded, and reported. A deeper review may include tracking configuration, conversion events, attribution settings, and available CRM-to-ad-platform connections. Understand whether campaign measurement supports your B2B lead generation goals.
Audience Targeting & Campaign Overlap
Review whether your campaigns are designed around relevant audiences, accounts, and decision-makers. Where account data allows, investigate targeting exclusions, remarketing audiences, and possible overlap across campaigns. Prioritize opportunities to improve targeting precision and buyer relevance.
Not Sure Which Part of Your PPC Account Needs Attention?
Start with a free 30-minute consultation with OneMetrik. We’ll discuss your advertising goals, current challenges, and which areas may benefit from a deeper account-level review.
Important: The free consultation does not automatically include all five account checks. A detailed PPC account audit requires appropriate access to advertising data and a separately agreed scope. The specific checks depend on your advertising platforms, objectives, and available data.
Want to understand the process before speaking with our team? Read our Google Ads audit checklist to explore the campaign, measurement, and optimization checks involved in a deeper Google Ads review.
How Our Free PPC Audit Consultation Works
You don’t need to prepare a detailed campaign report or share access to your advertising accounts just to get started. Book a free 30-minute conversation with OneMetrik to discuss your Google Ads, Meta Ads, or LinkedIn Ads strategy and determine where a deeper review could help.
Choose a Time for Your Free Call
Select a convenient 30-minute consultation slot using our booking calendar. Share a little about your business and the advertising challenges you’d like to discuss. You’ll receive the meeting details after booking.
Free 30-Minute CallWalk Through Your PPC Challenges
Talk with a OneMetrik strategist about your current campaigns, advertising budget, target customers, and growth goals. We’ll discuss potential areas for improvement, including lead quality, campaign structure, conversion measurement, messaging, and landing pages. No account access is needed for this initial discussion.
B2B SaaS-Focused DiscussionIdentify What Needs a Deeper Audit
Based on the discussion, we’ll help you identify the areas worth investigating. If a detailed PPC account audit makes sense, we’ll explain the recommended scope, required account access, and next steps. You’re free to decide whether to proceed.
Clear, Practical Next StepsWhat happens after the call? The consultation is free and comes with no obligation. A detailed account-level audit involving actual campaign spend, search terms, conversion tracking, or performance data requires a separately agreed review with appropriate account access.
What Can a Detailed PPC Audit Reveal?
A Google Ads or PPC account audit can uncover opportunities that aren’t visible from ad creatives alone. Explore an illustrative breakdown of the campaign structure, budget efficiency, conversion tracking, audience targeting, and growth recommendations a deeper review may cover.
ILLUSTRATIVE PPC AUDIT PREVIEW · 7 SLIDES · 6 REVIEW AREAS · USE ARROWS TO NAVIGATE
This presentation shows possible areas of an account-level audit. The scope, findings, and deliverables of any detailed review are agreed separately after the initial consultation.
Why Choose OneMetrik for Your PPC Audit?
A useful PPC audit goes beyond checking campaign settings. For B2B SaaS companies, advertising needs to reach the right buyers, support longer sales cycles, and contribute to qualified pipeline. OneMetrik brings a B2B growth marketing perspective to PPC strategy, campaign evaluation, and optimization planning.
We Understand B2B SaaS Buying Journeys
B2B advertising is not just about generating more form fills. It involves reaching relevant accounts, engaging multiple decision-makers, and supporting buyers through a longer evaluation process. We consider these realities when discussing your PPC strategy and identifying potential audit priorities.
We Look Beyond the Advertising Dashboard
Campaign performance does not exist in isolation. Keyword intent, audience targeting, ad messaging, offers, landing pages, and conversion tracking all influence the customer acquisition journey. Our approach considers how these elements work together, rather than treating each campaign as a separate problem.
We Consider Your Market and Competitors
Your advertising strategy needs to communicate why buyers should choose your product over alternatives. Where information is publicly available, competitor messaging, advertising approaches, and offers can provide useful context. This perspective helps inform discussions about positioning, creative differentiation, and landing page messaging.
We Focus on Practical Growth Decisions
An audit is valuable when it helps a business decide what needs attention next. We focus on understanding your acquisition challenges, available data, measurement priorities, and opportunities worth investigating. If a deeper account review is appropriate, we can discuss the checks, required access, and potential next steps.
Your PPC Strategy Deserves More Than Surface-Level Advice.
Talk with OneMetrik about your Google Ads, Meta Ads, or LinkedIn Ads challenges. In a free 30-minute consultation, we’ll discuss your current approach and determine which areas may benefit from a more detailed review.
Free PPC Audit: Frequently Asked Questions
Have questions about our free PPC consultation, Google Ads audits, or detailed account reviews? Here’s what to expect before booking a call with OneMetrik.
Is the OneMetrik PPC audit really free?
Our initial 30-minute PPC audit consultation is completely free. During the call, we’ll discuss your advertising goals, challenges, and areas worth investigating. A completed account-level PPC audit is not automatically included. If deeper analysis is needed, we’ll discuss its scope, requirements, and any applicable fees separately.
What is included in the free Google Ads audit consultation?
The free consultation is an opportunity to discuss your Google Ads strategy, campaign goals, lead quality, target audience, and conversion challenges. We can also explore whether campaign structure, keyword targeting, ad messaging, landing pages, or tracking deserve a closer review. It is an initial strategy discussion, not a completed technical Google Ads account audit.
Which advertising platforms can OneMetrik audit?
We can discuss advertising challenges across Google Ads, Meta Ads (Facebook and Instagram), and LinkedIn Ads. A detailed PPC account audit may cover one platform or multiple platforms, depending on your business requirements, active campaigns, and agreed review scope.
Do I need to share my Google Ads account access before the call?
No. You don’t need to share your Google Ads, Meta Ads, or LinkedIn Ads credentials to book the free consultation. If you decide to proceed with a detailed account audit, our team can explain what access is required and arrange an appropriate permission-based review. We do not need your password.
Can you identify wasted ad spend during the free consultation?
We can discuss potential causes of inefficient advertising spend and which metrics should be investigated. However, accurately identifying wasted ad spend requires campaign performance data, including actual budgets, clicks, search terms, placements, and conversions. Those findings require a deeper account-level audit.
Will I receive a written PPC audit report after the call?
A written account audit report is not an automatic deliverable of the free 30-minute consultation. During the call, we’ll discuss your priorities and possible next steps. If a detailed audit is appropriate, any report, deliverables, timeline, and review requirements will be agreed separately.
What does a detailed Google Ads account audit include?
Depending on the agreed scope, a detailed Google Ads audit can examine campaign structure, keyword targeting, search terms, budget allocation, available Quality Score indicators, conversion tracking, attribution settings, and landing page alignment.
For a more detailed explanation, explore our Google Ads audit checklist .
How much does a detailed PPC account audit cost?
The initial PPC consultation is free. The scope and any applicable fees for a detailed account-level audit depend on the platforms, account complexity, available information, and review requirements. We’ll discuss those details with you before any deeper work begins.
Is a PPC audit the same as a Google Ads audit?
A Google Ads audit focuses specifically on campaigns within Google’s advertising platform. A PPC audit can cover multiple advertising channels, including Google, Meta, and LinkedIn. The specific checks vary based on each platform’s features, available data, and your business objectives.
Is this PPC audit consultation suitable for B2B SaaS companies?
Yes. The consultation is designed for B2B SaaS founders, growth teams, and marketing leaders who want to improve their advertising strategy. Whether you’re launching your first campaigns, generating leads with unclear qualification, or preparing to scale, we can discuss the measurement and acquisition priorities relevant to your stage.
Do I need to hire OneMetrik after the free consultation?
No. There is no obligation to hire OneMetrik after your free consultation. You can use the discussion to inform your own advertising decisions. If you’d like ongoing support, you can explore our Google Ads management services or B2B SaaS PPC services .
Still Have Questions About Your PPC Campaigns?
Book a free 30-minute consultation with OneMetrik to discuss your advertising goals, current challenges, and whether a deeper account review could help.
Book My Free PPC Audit CallFree 30-minute consultation · No account access required to book · No obligation
Your Next Growth Opportunity Could Be Hiding in Your Ads.
You don’t need a bigger advertising budget to start asking better questions. Let’s discuss what’s working, what’s holding back your B2B SaaS advertising, and where your Google Ads, Meta Ads, or LinkedIn Ads strategy could improve. Book a free 30-minute consultation with OneMetrik to explore your advertising challenges and identify the next steps worth investigating.
Free 30-minute consultation · No account access required to book · No obligation