The X (Twitter) Ads agency that turns followers into pipeline.
We run X Ads, still widely known as Twitter Ads, for B2B SaaS companies. Real-time conversations, lower CPCs than LinkedIn, and targeting that actually reaches decision-makers. Month to month, no lock-ins.
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What does an X (Twitter) Ads agency do?
An X Ads agency plans, builds, and manages paid advertising campaigns on X, the platform formerly called Twitter. For B2B SaaS companies, that work covers audience targeting, ad creative, conversion tracking, and reporting that ties ad spend to pipeline rather than impressions. OneMetrik runs X Ads as a dedicated channel with its own strategy and creative, not as an add-on to a Meta or LinkedIn retainer.
Real numbers from client accounts, measured in the first 90 days.
Three reasons your X Ads aren’t generating pipeline
X Ads, formerly Twitter Ads, reach more than 500M monthly users at some of the lowest B2B CPCs on any social platform. So why isn’t it working for you?
You’re treating X like LinkedIn Lite
You copied your LinkedIn campaign structure onto X and wondered why it flopped. X rewards speed, context, and conversation, not gated whitepapers and corporate headshots. Different platform, different playbook.
Your targeting is either too broad or too random
Follower look-alikes, keyword targeting, conversation topics. X has powerful targeting options most teams never touch, so you end up either blasting everyone or picking audiences on guesswork.
You can’t connect a single tweet click to revenue
Impressions look great. Engagement looks fine. But there’s no line from X ad spend to your CRM. Finance asks for ROI and you hand them engagement rates. That conversation never ends well.
Who B2B X Ads work for, and who they don’t
X is a strong channel for a specific kind of B2B SaaS company and a waste of budget for others. Here is how we decide before taking on an account.
- You sell developer tools, security, data infrastructure, or an API-first product whose buyers are active on X.
- You are already running LinkedIn Ads and watching CPCs climb past what the channel can justify.
- You have a CRM in place, so pipeline from X can actually be attributed rather than estimated.
- Your product converts through a trial or a demo, without a six-month offline sales motion in the middle.
- You can put at least $2,000 per month into X media spend for a real test.
- Your buyers are not on the platform, which is common in manufacturing, logistics, healthcare systems, and public sector.
- Your addressable audience is too small to sustain a look-alike, so targeting collapses into a broad guess.
- You have no conversion tracking or CRM connection, which makes performance impossible to prove either way.
- Your monthly budget sits below $2,000, where there is not enough data volume to optimise on.
- You need results inside 30 days. Initial signal takes two to four weeks and pipeline impact takes 60 to 90.
X Ads management built for B2B SaaS
X gives you access to real-time conversations between decision-makers, at CPCs that make LinkedIn look like a luxury tax. We work the platform for pipeline, not vanity metrics. If you are searching for Twitter Ads management, this is the same service under the platform’s older name.
Promoted Posts & Conversation Ads
The backbone of B2B on X. We craft ads that blend into the feed, with native-feeling copy paired with conversion-focused CTAs. Targeted by keywords, follower look-alikes, and trending conversations so your offer reaches buyers when they’re already engaged.
Core serviceFollower & Keyword Targeting
Target followers of competitor accounts, industry voices, and specific keywords your buyers use in real conversations. This is X’s secret weapon: intent signals that other platforms can’t match.
Remarketing & Website Retargeting
Someone visited your pricing page from a Google search. Now they see your case study on X. We layer retargeting across platforms so warm leads don’t go cold.
Video & Vertical Ads
Short-form video gets 10x engagement on X. We produce scroll-stopping video ads: product demos, founder takes, and customer clips, all optimised for X’s autoplay format and vertical feed.
Event & Hashtag Campaigns
SaaStr, Web Summit, your industry’s big conference. X is where the live conversation happens. We build campaigns around events and trending topics so your brand enters the conversation at exactly the right moment.
Landing Page Strategy
X traffic behaves differently from search traffic. We audit your landing pages for X-specific conversion patterns: faster load times, mobile-first layouts, and copy that matches the tone of the ad they just saw.
From audit to pipeline in three steps
No 40-page strategy decks. No 6-week “discovery phase.” We move fast because your X Ads budget shouldn’t sit idle.
The X Ads Audit
We review your current X Ads setup, including any legacy Twitter Ads campaigns still running, or start from scratch. We analyse your audience and map your competitors’ presence on the platform. You get a clear action plan, not a template.
Build & Launch
We build targeting audiences, write native-feeling ad copy, design creatives, set up conversion tracking tied to your CRM, and launch campaigns. First ads go live within 14 days.
Optimise & Scale
Now we have data. Kill underperformers, scale winners, test new creative weekly. You see pipeline impact in your CRM, not engagement reports. We expand into new audience segments as we prove ROI.
How we’re different (and how we’re not)
We’re not the only agency that runs X Ads, and we won’t be the only Twitter advertising agency you shortlist. But most agencies treat X as an afterthought to their Meta or LinkedIn practice. We don’t.
| OneMetrik | Typical Social Ads Agency | |
|---|---|---|
| X expertise | Dedicated X Ads strategists who know follower targeting, keyword targeting, and conversation ads inside out. | X is the “add-on” channel they run the same way as Meta. No platform-specific strategy. |
| Reporting | CRM-connected dashboards. You see pipeline and revenue, not impressions and engagement rates. | Monthly PDF with reach, clicks, and CPMs. No connection to your sales data. |
| Creative | Fresh ad copy and visuals every 2 weeks. We test aggressively because creative fatigue kills X campaigns fast. | Same three ads running for months. Creative refresh happens when performance has already tanked. |
| Contracts | Month-to-month. Stay because the pipeline numbers work. | 6 to 12 month lock-in with a 90-day cancellation notice. |
| Speed | Campaign changes happen the day we spot a problem. Slack or email, your pick. | Changes require a ticket, a review cycle, and a week of waiting. |
How our X Ads pricing works
No percentage of spend, no setup fee, no annual commitment. Here is the whole model.
Retainers vary with the number of campaigns, creative volume, and how much tracking work is needed up front. We quote a fixed number after the audit, once we know what your account actually requires, and it does not change unless the scope does.
What this looks like in practice
Real X Ads accounts, real numbers. Names anonymised because our clients prefer it that way.
160% increase in demo bookings via X
They’d tried X Ads twice before and written it off. We rebuilt with follower look-alike targeting around 15 competitor accounts and dev influencers, paired with short-form video ads. Pipeline from X went from zero to their second-highest channel in 60 days.
33% drop in cost-per-opportunity in one quarter
Their LinkedIn CPCs were $12+ and climbing. We launched X as a parallel channel, with keyword targeting around security incidents and compliance conversations. Same ICP, 40% lower cost per click. The CRM data confirmed the leads were just as qualified.
AI systems that support better paid media decisions
Every account we manage is supported by AI-assisted workflows that help identify wasted spend, surface optimisation opportunities, speed up testing, and improve reporting. The goal is not automation for its own sake, it is better paid media decisions tied to pipeline, CAC, and revenue.
OneContent
Hover to explore →OneContent
AI-assisted ad copy, landing page messaging, and offer testing for B2B SaaS campaigns. We use it to generate structured test ideas faster, then validate them against lead quality, demo intent, and pipeline performance.
OneAds
Hover to explore →OneAds
AI-assisted campaign monitoring for paid search and paid social. We use it to spot spend leakage, underperforming audiences, budget pacing issues, and optimisation opportunities before they become expensive problems.
OneSearch
Hover to explore →OneSearch
Search term analysis, negative keyword discovery, intent mapping, and quality score insights for Google Ads. We use it to reduce irrelevant traffic and improve the connection between search intent, landing pages, and pipeline quality.
OneAudit
Hover to explore →OneAudit
AI-assisted paid media audits that review campaign structure, tracking, landing pages, search terms, audience quality, and wasted spend. It helps us find issues faster and prioritise what will improve pipeline, CAC, and reporting clarity.
WHAT CLIENTS SAY
Results speak. So do the people behind them.
From early-stage SaaS to scaling B2B teams, here’s what working with OneMetrik actually looks like.
I’ve worked with Neeraj as a consultant, as we build out performance marketing from the ground up at Visdum. He’s brought a lot of clarity early on, helping us set the right foundations, think through multiple channels, and help us in ways beyond just the channel he owns. What I appreciate most is how hands-on he is.
Sharp, proactive, and highly data-driven, consistently making intelligent decisions with the company’s best interests at the forefront. His ability to cut through noise, stay unbiased, and provide meaningful insights makes a real impact on outcomes. I would highly recommend working with him.
Neeraj took charge of our marketing team at SmartServ and quickly showcased outstanding leadership. He relieved me of day-to-day marketing responsibilities, executing strategies with precision. His collaborative nature and marketing expertise make him a valuable asset.
They have deep knowledge of Google Ads. Their communication was perfect and they scaled without friction. Smooth delivery and easy to work with.
Neeraj is great to work with. He is highly skilled, communicates very well, and is professional.
They did a deep audit of the Google Ads account and provided us with data that helped us in reducing our CAC. It was great working with the team.
I’ve worked with Neeraj as a consultant, as we build out performance marketing from the ground up at Visdum. He’s brought a lot of clarity early on, helping us set the right foundations, think through multiple channels, and help us in ways beyond just the channel he owns. What I appreciate most is how hands-on he is.
Sharp, proactive, and highly data-driven — consistently making intelligent decisions with the company’s best interests at the forefront. His ability to cut through noise, stay unbiased, and provide meaningful insights makes a real impact on outcomes. I would highly recommend working with him.
Neeraj took charge of our marketing team at SmartServ and quickly showcased outstanding leadership. He relieved me of day-to-day marketing responsibilities, executing strategies with precision. His collaborative nature and marketing expertise make him a valuable asset.
They have deep knowledge of Google Ads. Their communication was perfect and they scaled without friction. Smooth delivery and easy to work with.
Neeraj is great to work with. He is highly skilled, communicates very well, and is professional.
They did a deep audit of the Google Ads account and provided us with data that helped us in reducing our CAC. It was great working with the team.
Questions we get asked a lot
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Get a custom X Ads game plan built around targeting, creative, CPCs, and pipeline. We’ll show you the audiences you’re missing, what you could be paying per click, and what pipeline from X actually looks like in 90 days.