The X Ads agency that turns followers into pipeline.
We run X Ads for B2B SaaS companies. Real-time conversations, lower CPCs than LinkedIn, and targeting that actually reaches decision-makers. Month-to-month—no lock-ins.
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Real numbers from client accounts, measured in the first 90 days.
Three reasons your X Ads aren’t generating pipeline
X has 500M+ monthly users and some of the lowest B2B CPCs on any social platform. So why isn’t it working for you?
You’re treating X like LinkedIn Lite
You copied your LinkedIn campaign structure onto X and wondered why it flopped. X rewards speed, context, and conversation—not gated whitepapers and corporate headshots. Different platform, different playbook.
Your targeting is either too broad or too random
Follower look-alikes, keyword targeting, conversation topics—X has powerful targeting options most teams never touch. You’re either blasting everyone or picking audiences based on guesswork.
You can’t connect a single tweet click to revenue
Impressions look great. Engagement looks fine. But there’s no line from X ad spend to your CRM. Finance asks for ROI and you hand them engagement rates. That conversation never ends well.
X Ads management built for B2B SaaS
X gives you access to real-time conversations between decision-makers—at CPCs that make LinkedIn look like a luxury tax. We know how to work the platform for pipeline, not vanity metrics.
Promoted Posts & Conversation Ads
The backbone of B2B on X. We craft ads that blend into the feed—native-feeling copy paired with conversion-focused CTAs. Targeted by keywords, follower look-alikes, and trending conversations so your offer reaches buyers when they’re already engaged.
Core serviceFollower & Keyword Targeting
Target followers of competitor accounts, industry voices, and specific keywords your buyers use in real conversations. This is X’s secret weapon—intent signals that other platforms can’t match.
Remarketing & Website Retargeting
Someone visited your pricing page from a Google search. Now they see your case study on X. We layer retargeting across platforms so warm leads don’t go cold.
Video & Vertical Ads
Short-form video gets 10x engagement on X. We produce scroll-stopping video ads—product demos, founder takes, customer clips—optimized for X’s autoplay format and vertical feed.
Event & Hashtag Campaigns
SaaStr, Web Summit, your industry’s big conference—X is where the live conversation happens. We build campaigns around events and trending topics so your brand enters the conversation at exactly the right moment.
Landing Page Strategy
X traffic behaves differently than search traffic. We audit your landing pages for X-specific conversion patterns—faster load times, mobile-first layouts, and copy that matches the tone of the ad they just saw.
From audit to pipeline in three steps
No 40-page strategy decks. No 6-week “discovery phase.” We move fast because your X Ads budget shouldn’t sit idle.
The X Ads Audit
We review your current X setup (or start from scratch), analyze your audience, and map your competitors’ presence on the platform. You get a clear action plan—not a template.
Build & Launch
We build targeting audiences, write native-feeling ad copy, design creatives, set up conversion tracking tied to your CRM, and launch campaigns. First ads go live within 14 days.
Optimize & Scale
Now we have data. Kill underperformers, scale winners, test new creative weekly. You see pipeline impact in your CRM—not engagement reports. We expand into new audience segments as we prove ROI.
How we’re different (and how we’re not)
We’re not the only agency that runs X Ads. But most agencies treat X as an afterthought to their Meta or LinkedIn practice. We don’t.
| OneMetrik | Typical Social Ads Agency | |
|---|---|---|
| X expertise | Dedicated X Ads strategists who know follower targeting, keyword targeting, and conversation ads inside out. | X is the “add-on” channel they run the same way as Meta. No platform-specific strategy. |
| Reporting | CRM-connected dashboards. You see pipeline and revenue, not impressions and engagement rates. | Monthly PDF with reach, clicks, and CPMs. No connection to your sales data. |
| Creative | Fresh ad copy and visuals every 2 weeks. We test aggressively because creative fatigue kills X campaigns fast. | Same three ads running for months. Creative refresh happens when performance has already tanked. |
| Contracts | Month-to-month. Stay because the pipeline numbers work. | 6–12 month lock-in with a 90-day cancellation notice. |
| Speed | Campaign changes happen the day we spot a problem. Slack or email—your pick. | Changes require a ticket, a review cycle, and a week of waiting. |
What this looks like in practice
Real X Ads accounts, real numbers. Names anonymized because our clients prefer it that way.
160% increase in demo bookings via X
They’d tried X Ads twice before and written it off. We rebuilt with follower look-alike targeting around 15 competitor accounts and dev influencers, paired with short-form video ads. Pipeline from X went from zero to their second-highest channel in 60 days.
33% drop in cost-per-opportunity in one quarter
Their LinkedIn CPCs were $12+ and climbing. We launched X as a parallel channel—keyword targeting around security incidents and compliance conversations. Same ICP, 40% lower cost per click. The CRM data confirmed the leads were just as qualified.
Questions we get asked a lot
Our AI Intelligence Suite
Every account we manage is backed by proprietary AI tools — built to find waste, spot opportunity, and move faster than any manual process.
OneContent
Hover to explore →OneContent
AI-powered ad copy creation, landing page content optimization and A/B testing at scale. Generate dozens of ad variants in minutes, not days.
OneAds
Hover to explore →OneAds
Smart bid management, automated A/B testing, and real-time campaign optimization. Your budget works harder every single day.
OneSEO
Hover to explore →OneSEO
AI-driven keyword research, search term analysis, and quality score optimization. Every click costs less, converts more.
OneAudit
Hover to explore →OneAudit
Comprehensive account audits with actionable insights and wasted spend detection. We find what others miss.
Related reading
Why Competitor Audience Targeting Is the Future of PPC
Read →7 AI Social Media Marketing Hacks to Save 20+ Hours Weekly
Read →Facebook Ads for SaaS: Your Blueprint for Growth
Read →AI Lead Generation: Learn What Actually Works
Read →Smart PPC Budget Allocation: Maximize Your ROI
Read →How to Run High-Performing B2B LinkedIn Ads
Read →Your competitors’ followers are your next customers.
Get a custom X Ads game plan. We’ll show you the audiences you’re missing, the CPCs you could be paying, and what pipeline from X actually looks like in 90 days.
Get Your Custom X Ads Game Plan
30-min call · No obligation · Senior strategist
Thank You!
We’ve received your request. Redirecting you to book your strategy call…