The marketing for HVAC companies that books service calls, not clicks.
You’re spending $5K–$50K a month on Google and Meta. Performance Max is eating most of it. We rebuild your accounts around the searches that actually ring your phone—and plug the leaks bleeding your budget.
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Three ways your HVAC ad spend is leaking out the back.
We’ve audited dozens of HVAC ad accounts. The same three problems show up every time — and they’re almost always fixable without spending a dollar more in ad budget.
Your homepage is your landing page.
A homeowner with no AC searches “ac repair near me” on their phone, sweating in a 90°F living room. They click your ad and land on a homepage with seven service tabs, a financing banner, and a slow-loading map. They bounce. You just paid $35 for nothing. Dedicated service-specific landing pages convert 3–4× better.
You’re paying $35/click for HVAC job seekers.
The keyword “HVAC” doesn’t mean what Google thinks it means. Without 200+ HVAC-specific negatives, you’re paying for “HVAC jobs,” “HVAC salary,” “HVAC school,” “how to fix my AC,” and Home Depot shoppers. None of them are calling you for a $6,000 install. We block them on day one.
The “black hole” of phone bookings.
70%+ of HVAC conversions happen on the phone — especially emergencies. Without granular call tracking, you have no idea which keyword booked the install and which one burned $35 on a DIY shopper. Worse, if Google counts a 12-second hang-up as a conversion, it’ll optimize toward the calls that never become jobs.
Most agencies hope you don’t notice these leaks. We build your campaign to plug them on Day 1.
Plug my leaksOur Tech Stack
The 9 negative keywords every HVAC company is currently wasting money on.
Most general agencies don’t know the difference between a homeowner with a broken furnace and someone studying for their EPA 608. We do. We block the waste on day one.
Every HVAC company has a different “ideal customer.” By blocking these 9 categories (and 200+ more), we make sure your budget is reserved for the jobs you actually want to book: system replacements, emergency repair calls, annual maintenance contracts, and high-efficiency upgrades.
The levers that ring your phone.
No SEO fluff. No social media calendars. No reputation management upsells. Just the six levers that actually book service calls, installs, and replacements.
Google Ads
Search and Performance Max campaigns, structured by intent: emergency repairs, system replacements, maintenance contracts, and seasonal tune-ups. Each gets its own ad group, budget, and bid strategy — not one giant “HVAC services” pile.
Local Services Ads
The Google Guaranteed slot above search results — pay-per-lead, not per click. We set up your LSA profile, manage the dispute process for bad leads, and run it alongside Search so you don’t get squeezed out when LSA inventory dries up.
Meta Ads
Pre-season demand capture and retargeting — targeting homeowners in your service radius before their AC fails or their furnace stops igniting. Built for installs and maintenance plans, not impressions.
Landing Pages
Mobile-first, one clear CTA, and an oversized “Click-to-Call” button above the fold. No nav. No financing carousel. No slow-loading hero video. Built to convert a homeowner with no AC, fast.
Call Tracking
You finally see which keyword booked the install and which one burned $35 on a 12-second hang-up. CallRail set up in week two, with call duration filters so Google optimizes toward real jobs, not bad leads.
Weekly Optimization
HVAC demand swings 300–400% between peak and off-peak. We prune search terms, shift budgets between emergency and install campaigns, and adjust seasonal bidding weekly — not once a quarter when the heat wave hits.
Powered by OneAds — our AI Intelligence Suite
Every campaign is backed by OneAds, our proprietary AI layer. It monitors 100+ signals every hour — flagging wasted spend before it hits your CAC, surfacing winning ad variations your competitors are missing, and catching quality score drops in real-time. You get the relentless speed of AI, with the expert judgment of a senior HVAC strategist on top.
Log in. Audit. Build. Cancel.
Transparency is our competitive advantage. Here’s exactly what happens when you partner with us.
The Strategy Call
30-minute screen-share. We log into your Google Ads, LSA, and Meta accounts with you on the call and show you exactly where budget is leaking. No pitch. You walk away with a document either way.
- Wasted spend breakdown
- Negative keyword gaps
- Landing page recommendations
The Rebuild
We restructure your campaigns by intent, build dedicated landing pages for every high-value service, set up call tracking via CallRail, and prune your negative keyword list. You keep ownership of every asset — nothing is hidden in “our” account.
- Intent-based ad groups (Emergency, Install, Maintenance)
- Mobile-first landing pages
- 100% keyword & call attribution
Manage
Continuous weekly optimization and monthly reporting tied to actual booked jobs. Seasonal budget shifts before peak demand, not after. Quarterly strategy reviews to make sure we’re hitting your growth goals. No 12-month contracts. No percentage of spend. Cancel anytime.
- Booked jobs (the only metric that matters)
- Cost per booked job
- Total wasted spend eliminated
No credit card. No commitment. Just 30 minutes to see if your ads are leaking cash.
Book the strategy callOneMetrik vs. the alternatives.
Most agencies treat an HVAC company like a plumbing business. We don’t. Here’s why specialized management beats generic marketing every time.
| What matters | OneMetrik | Generic local agencies | Running it yourself |
|---|---|---|---|
| Pricing model | Flat monthly fee | % of spend (the more you waste, the more they make) | Your nights and weekends + expensive mistakes |
| Contract length | Month-to-month. Cancel anytime. | 6–12 month minimum typical | — |
| HVAC-specific account setup | ✓Intent-based campaigns: Emergency, Install, Maintenance, Tune-Up — separated by urgency and margin | Template copy-pasted from plumbers or roofers | DIY |
| LSA management | ✓LSA profile, dispute process for bad leads, run alongside Search | “Set it and forget it.” Bad leads charged anyway. | You manage disputes one by one |
| Negative keyword hygiene | ✓200+ HVAC-specific negatives added day one, pruned weekly | Generic defaults. Never refined. | You’d have to know what to block |
| Who owns the ad account | ✓You do. Always. Full admin access. | Often the agency. You lose your history if you leave. | You |
| Call tracking included | ✓CallRail with duration filters, set up in week two. No upcharge. | Varies — often upcharged | Manual “How did you hear about us?” logs |
| Landing pages built for you | ✓Dedicated page per campaign, mobile-first, click-to-call hero | Template-based if at all | You build or skip |
| Seasonal budget management | ✓Budget shifts before peak demand — not after the heat wave hits | Same flat budget, all year | Scrambled adjustments mid-season |
| 24/7 AI monitoring | ✓OneAds monitors 100+ signals every hour, flags wasted spend in real-time | ✗Monthly check-ins at best | ✗You check when you have time |
| What gets reported | Booked jobs. Cost per booked job. Wasted spend eliminated. | Impressions, reach, “engagement” | Whatever Google shows you in the dashboard |
If we aren’t the best investment you make this month, fire us. We don’t believe in holding your ad account hostage with 12-month contracts. Month-to-month means we earn your business every single month — or we don’t keep it.
Things HVAC owners usually ask.
The honest answers — not the ones with “it depends” in every sentence.
The fastest levers for marketing an HVAC company online are paid search (Google Ads), Local Services Ads (LSAs), paid social (Meta Ads), and a landing page built to convert clicks into phone calls. Everything else — SEO, social content, reviews, reputation management — is slower and supportive.
For an HVAC company that wants more booked jobs this quarter, paid media is the first dollar in. It’s the only channel where you can go from “nothing” to “the phone is ringing” in under two weeks.
Average HVAC CPCs run $8–$12 across the industry, but emergency keywords like “ac not working” or “24 hour furnace repair” routinely hit $22–$40 — and during peak summer or winter weeks, those same keywords can spike 20–40% higher.
But the number that actually matters is cost per booked job, which should land in the $80–$150 range once the account is properly structured with negative keywords, intent-based ad groups, and a dedicated landing page. That’s what we optimize toward — not the CPC.
One emergency click that converts to a $5,000 install is worth ten “ac tune-up” clicks that don’t go anywhere.
Both. They sit in different slots on the search results page and capture different intent.
LSAs are the Google Guaranteed badges above the regular ads. You pay per lead, not per click. Average HVAC LSA leads run $25–$60, which is roughly half of search-ad cost per lead. The catch: LSA inventory dries up fast in big markets, you don’t control which leads come through, and Google charges you for “bad leads” that you have to manually dispute.
Google Search Ads let you control keywords, ad copy, landing pages, and bidding. You pay more per click, but you own the data and can optimize toward booked jobs — not just calls.
Run them together. LSAs catch the easy intent above the fold. Search Ads catch everything below it — and protect you when LSA inventory disappears mid-heat-wave.
Three things, in this order:
1. A dedicated landing page with the phone number above the fold — not your homepage.
2. Call tracking via CallRail with duration filters, so you can see which keywords ring the phone (and which trigger 12-second hang-ups).
3. A tight negative keyword list that blocks job seekers, DIY searches, and Home Depot shoppers.
Most HVAC companies can plug all three leaks in under two weeks. Results typically show up in the first 7–14 days after the rebuild goes live.
Both. The deciding factor isn’t the number of trucks or locations — it’s your monthly ad spend. We typically work with HVAC companies running $5,000/month or more in paid media. Below that, our management fee eats too much of the ROI and we’d rather tell you that up front than pretend otherwise.
If you’re spending under $5K/month and still want a second opinion on your account, the strategy call is free. We’ll still tell you what we’d fix.
Most local agencies run your HVAC account alongside 20 other businesses — dentists, plumbers, roofers, restaurants. They use the same template for everyone, because their business model depends on volume.
We treat HVAC as its own playbook. That means we know the 200+ HVAC-specific negative keywords to block on day one, how to separate emergency from install from maintenance campaigns, why Performance Max usually cannibalizes your search budget, and how to shift seasonal bids before the heat wave hits — not after. We also charge a flat fee instead of a percentage of spend, so we’re not incentivized to burn your budget.
Specialist beats generalist every time — especially when the specialist’s incentives are aligned with yours.
No. HVAC SEO is a local-search game that lives in Google Business Profile, reviews, and citations — it’s a different skillset and we’d rather refer you to a specialist than fake it. Same with organic social: it’s a long, slow content play that doesn’t match the “book jobs this month” outcome our clients hire us for.
We focus exclusively on paid media and landing pages because those are the levers that move the fastest. If you need SEO or social help, we’re happy to point you toward people we trust.
Honest answer: most HVAC companies start seeing phone calls from Google Ads within 7–14 days of the rebuild going live. That’s the “first leak plugged” window — a properly-structured campaign with a dedicated landing page and negatives in place.
The bigger wins — measurable drops in cost per booked job, visible shifts in install volume — typically show up in weeks 4–8, once we’ve collected enough call data to optimize bids and prune search terms.
Anyone promising you “100 new customers in week one” is lying. Anyone telling you it’ll take 6 months isn’t actively managing your account.
Our AI Intelligence Suite
Every SaaS content marketing engagement is backed by our proprietary AI tools — built to find content gaps, optimize for AI search, and surface refresh opportunities your team would otherwise miss.
WHAT CLIENTS SAY
Results speak. So do the people behind them.
From early-stage SaaS to scaling B2B teams — here’s what working with OneMetrik actually looks like.
I’ve worked with Neeraj as a consultant, as we build out performance marketing from the ground up at Visdum. He’s brought a lot of clarity early on, helping us set the right foundations, think through multiple channels, and help us in ways beyond just the channel he owns. What I appreciate most is how hands-on he is.
Sharp, proactive, and highly data-driven — consistently making intelligent decisions with the company’s best interests at the forefront. His ability to cut through noise, stay unbiased, and provide meaningful insights makes a real impact on outcomes. I would highly recommend working with him.
Neeraj took charge of our marketing team at SmartServ and quickly showcased outstanding leadership. He relieved me of day-to-day marketing responsibilities, executing strategies with precision. His collaborative nature and marketing expertise make him a valuable asset.
They have deep knowledge of Google Ads. Their communication was perfect and they scaled without friction. Smooth delivery and easy to work with.
Neeraj is great to work with. He is highly skilled, communicates very well, and is professional.
They did a deep audit of the Google Ads account and provided us with data that helped us in reducing our CAC. It was great working with the team.
I’ve worked with Neeraj as a consultant, as we build out performance marketing from the ground up at Visdum. He’s brought a lot of clarity early on, helping us set the right foundations, think through multiple channels, and help us in ways beyond just the channel he owns. What I appreciate most is how hands-on he is.
Sharp, proactive, and highly data-driven — consistently making intelligent decisions with the company’s best interests at the forefront. His ability to cut through noise, stay unbiased, and provide meaningful insights makes a real impact on outcomes. I would highly recommend working with him.
Neeraj took charge of our marketing team at SmartServ and quickly showcased outstanding leadership. He relieved me of day-to-day marketing responsibilities, executing strategies with precision. His collaborative nature and marketing expertise make him a valuable asset.
They have deep knowledge of Google Ads. Their communication was perfect and they scaled without friction. Smooth delivery and easy to work with.
Neeraj is great to work with. He is highly skilled, communicates very well, and is professional.
They did a deep audit of the Google Ads account and provided us with data that helped us in reducing our CAC. It was great working with the team.
Related reading
7-Step Google Ads Audit for Expert-Level Accounts
Read →Google Ads Automation: When to Trust the Algorithm
Read →Most Campaigns Waste Money. Here Is the Performance Max Guide
Read →Keyword Match Types Explained: Smarter PPC Strategy
Read →Does Performance Max Cannibalize Search?
Read →How to Set Up Your First Google Ads Campaign
Read →Book more service calls and installs. Starting this month.
30-minute strategy call. We log into your Google Ads, LSA, and Meta accounts, screen-share the audit, and show you exactly where your budget is leaking. You walk away with a roadmap to fix it yourself — or you can have us do it for you.