Revenue from new customers this month
Revenue from upgrades and upsells
Revenue lost from customer cancellations
Revenue lost from downgrades

Interpretation:

  • ≥ 4.0: Exceptional growth – You’re adding 4x more than you’re losing
  • ≥ 2.0: Healthy growth – Strong upward trajectory
  • ≥ 1.0: Moderate growth – Growing but room for improvement
  • < 1.0: Declining – Losing more than you’re gaining