Performance Marketing Agency for B2B SaaS
OneMetrik is a performance marketing agency for B2B SaaS teams that need more qualified pipeline from Google Ads, LinkedIn Ads, Meta Ads, Reddit Ads, and X Ads, not just clicks or low-cost leads.
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Real numbers from client accounts. No inflated vanity metrics.
The problem
Three reasons your paid media budget is leaking
Too many platforms, zero coordination
Google Ads, LinkedIn Ads, Meta Ads, Reddit Ads, and X Ads often get managed in silos. One team owns search, another runs paid social, and nobody is looking at the full buyer journey. The result: inconsistent messaging, overlapping audiences, messy attribution, and wasted budget across channels.
You’re optimising for leads, not pipeline
Your dashboards show impressions, CTR, CPC, and cost per lead. But if nobody can tell which campaigns created SQLs, opportunities, or revenue, paid media is still being judged on surface-level metrics. A B2B SaaS paid media agency should connect spend to pipeline, not just form fills.
Your agency reports activity, not accountability
Many agencies send monthly reports full of clicks, spend, and platform screenshots. But for SaaS teams, the real questions are sharper: which channels are improving CAC, which campaigns are creating qualified demos, and where should budget move next? Reporting should make decisions easier, not harder.
Still planning spend? Read our B2B SaaS paid media budget guide to see how budget should be split across Google Ads, LinkedIn Ads, retargeting, testing, and scaling.
Paid media services for B2B SaaS teams
Our performance marketing services cover the full paid stack: campaign strategy, builds, bid management, creative testing, landing page recommendations, conversion tracking, and CRM-connected reporting. The paid media work below is the execution layer. The performance layer is what we measure it against.
Google Ads Management
Capture high-intent buyers searching for your category, competitors, and use cases. We improve keyword strategy, campaign structure, negative keywords, landing page alignment, and pipeline quality. For more context, read our guide on Google Ads for SaaS.
Explore Google AdsLinkedIn Ads Management
Reach the right accounts, roles, and buying committees with LinkedIn campaigns built for B2B SaaS. We cover ABM, job title targeting, account lists, persona messaging, lead quality, and sales handoff. If you are planning budget, start with our guide to LinkedIn Ads pricing.
Explore LinkedIn AdsMeta Ads and paid social
Use Meta Ads to support retargeting, creative testing, and paid social funnels across longer SaaS buying journeys. We focus on audience testing, offer testing, creative angles, and funnel support. For SaaS-specific context, read our guide to Facebook Ads for SaaS.
Explore Meta AdsReddit Ads for SaaS
Reach niche SaaS buyers inside high-intent communities with campaigns built around real pain points. We use subreddit research, community insight, pain-point mining, audience testing, and authentic messaging. You can also explore our guide to Reddit Ads for SaaS.
Explore Reddit AdsX Ads Management
Use X Ads to support awareness, retargeting, founder-led content, product launches, and category conversations. We treat X as a supporting channel for pipeline, remarketing, and audience engagement.
Explore X AdsABM and retargeting campaigns
Support high-value accounts with campaigns built around ICP fit, buying stage, account lists, and sales priorities. We use ABM and retargeting to keep your SaaS brand visible across long decision cycles.
Explore ABMHow our paid media agency works
Our performance marketing process for B2B SaaS
We start by finding where paid spend is leaking, then rebuild campaigns around ICP, channel fit, landing pages, tracking, and pipeline quality. No bloated strategy decks, just a clear plan to improve CAC, lead quality, and revenue attribution.
Week 1
Account and funnel audit
We review your ad accounts, CRM data, analytics, landing pages, campaign structure, search terms, audience quality, and tracking setup. The goal is to identify wasted spend, attribution gaps, weak conversion paths, and campaigns that are creating leads without pipeline. If you want this reviewed first, start with a free ads audit.
Weeks 2–4
ICP, channel, and campaign rebuild
We rebuild campaigns around your ICP, buying committee, firmographics, job titles, pain points, intent signals, and sales cycle. Then we align Google Ads, LinkedIn Ads, Meta Ads, Reddit Ads, X Ads, retargeting, and ABM so each channel has a clear role in the pipeline.
Month 2+
Optimise, report, and scale
We optimise campaigns using cross-channel performance data, CRM feedback, SQL quality, opportunity creation, CAC, and revenue influence. Budget moves toward the campaigns and channels creating qualified pipeline, not just the ones generating the cheapest form fills.
Why OneMetrik
What makes OneMetrik different as a B2B SaaS paid media agency
Many agencies can manage campaigns. The difference is how clearly they connect paid media to ICP, pipeline quality, CAC, CRM reporting, and revenue decisions.
| OneMetrik | Typical agency model | |
|---|---|---|
| Channel coverage | One team manages Google Ads, LinkedIn Ads, Meta Ads, Reddit Ads, X Ads, and ABM with one shared pipeline strategy. | Channels are often managed separately, which can create inconsistent messaging, duplicated audiences, and unclear budget ownership. |
| Reporting | CRM-connected reporting that shows pipeline, SQLs, opportunities, CAC, and revenue influence by channel. | Platform reports usually focus on clicks, CPL, impressions, and conversions without clear revenue context. |
| Speed | We act on performance data quickly, using CRM feedback and channel-level signals to adjust campaigns and budgets. | Optimisation cycles can be slower when every change depends on separate teams, tickets, or monthly review calls. |
| Contracts | Month-to-month. You stay because performance, communication, and reporting are clear. | Longer retainers can make it harder to change direction when performance or fit is not working. |
| Your team | Senior paid media strategists work directly on strategy, account structure, reporting, and optimisation. | Senior people may lead the pitch while day-to-day strategy is handled by a less experienced delivery layer. |
| Optimisation | We optimise for pipeline outcomes: SQLs, qualified demos, opportunities, CAC, and revenue influence across channels. | Campaigns are often optimised for low CPA or form fills, even when lead quality and pipeline conversion are weak. |
| Budget allocation | Budget moves toward the channels, campaigns, and audiences that are creating qualified pipeline. | Channel budgets often stay fixed until a quarterly review, even when performance data suggests a better allocation. |
Paid media results
B2B SaaS paid media results in practice
Real paid media outcomes from B2B SaaS accounts. Company names are anonymised, but the work shows how better channel strategy, tracking, and budget allocation can improve pipeline quality and CAC.
WHAT CLIENTS SAY
Results speak. So do the people behind them.
From early-stage SaaS to scaling B2B teams, here’s what working with OneMetrik actually looks like.
I’ve worked with Neeraj as a consultant, as we build out performance marketing from the ground up at Visdum. He’s brought a lot of clarity early on, helping us set the right foundations, think through multiple channels, and help us in ways beyond just the channel he owns. What I appreciate most is how hands-on he is.
Sharp, proactive, and highly data-driven, consistently making intelligent decisions with the company’s best interests at the forefront. His ability to cut through noise, stay unbiased, and provide meaningful insights makes a real impact on outcomes. I would highly recommend working with him.
Neeraj took charge of our marketing team at SmartServ and quickly showcased outstanding leadership. He relieved me of day-to-day marketing responsibilities, executing strategies with precision. His collaborative nature and marketing expertise make him a valuable asset.
They have deep knowledge of Google Ads. Their communication was perfect and they scaled without friction. Smooth delivery and easy to work with.
Neeraj is great to work with. He is highly skilled, communicates very well, and is professional.
They did a deep audit of the Google Ads account and provided us with data that helped us in reducing our CAC. It was great working with the team.
I’ve worked with Neeraj as a consultant, as we build out performance marketing from the ground up at Visdum. He’s brought a lot of clarity early on, helping us set the right foundations, think through multiple channels, and help us in ways beyond just the channel he owns. What I appreciate most is how hands-on he is.
Sharp, proactive, and highly data-driven — consistently making intelligent decisions with the company’s best interests at the forefront. His ability to cut through noise, stay unbiased, and provide meaningful insights makes a real impact on outcomes. I would highly recommend working with him.
Neeraj took charge of our marketing team at SmartServ and quickly showcased outstanding leadership. He relieved me of day-to-day marketing responsibilities, executing strategies with precision. His collaborative nature and marketing expertise make him a valuable asset.
They have deep knowledge of Google Ads. Their communication was perfect and they scaled without friction. Smooth delivery and easy to work with.
Neeraj is great to work with. He is highly skilled, communicates very well, and is professional.
They did a deep audit of the Google Ads account and provided us with data that helped us in reducing our CAC. It was great working with the team.
AI systems that support better paid media decisions
Every account we manage is supported by AI-assisted workflows that help identify wasted spend, surface optimisation opportunities, speed up testing, and improve reporting. The goal is not automation for its own sake, it is better paid media decisions tied to pipeline, CAC, and revenue.
OneContent
Hover to explore →OneContent
AI-assisted ad copy, landing page messaging, and offer testing for B2B SaaS campaigns. We use it to generate structured test ideas faster, then validate them against lead quality, demo intent, and pipeline performance.
OneAds
Hover to explore →OneAds
AI-assisted campaign monitoring for paid search and paid social. We use it to spot spend leakage, underperforming audiences, budget pacing issues, and optimisation opportunities before they become expensive problems.
OneSearch
Hover to explore →OneSearch
Search term analysis, negative keyword discovery, intent mapping, and quality score insights for Google Ads. We use it to reduce irrelevant traffic and improve the connection between search intent, landing pages, and pipeline quality.
OneAudit
Hover to explore →OneAudit
AI-assisted paid media audits that review campaign structure, tracking, landing pages, search terms, audience quality, and wasted spend. It helps us find issues faster and prioritise what will improve pipeline, CAC, and reporting clarity.
Paid media agency FAQ
Performance marketing agency FAQs
Built for B2B SaaS
A performance marketing agency built for B2B SaaS
B2B SaaS paid media is different from ecommerce, local services, or simple lead generation. You are not just buying clicks, you are trying to reach buying committees, improve demo quality, reduce CAC, and turn long sales cycles into measurable pipeline.
OneMetrik connects paid media strategy, campaign execution, landing page testing, and CRM reporting so your team can see which channels create qualified leads, SQLs, opportunities, and revenue. If you want the strategic side of how AI is changing budget allocation, creative testing, and reporting, explore our guide to AI performance marketing.
The goal is simple: make paid media easier to scale by focusing on pipeline quality, not just CPL.
Not sure where your paid media budget is leaking? Start with a free ads audit and we’ll show you what to fix first.
Paid media resources
Related reading
7-Step Google Ads Audit for Expert-Level Accounts
Read →How to Run High-Performing LinkedIn Ads Campaigns
Read →Facebook Ads for SaaS: Your Blueprint for Growth
Read →Why Reddit Ads Outperform: Strategies for Niche Targeting
Read →Smart PPC Budget Allocation: Maximize Your ROI
Read →Most Campaigns Waste Money. Here Is the Performance Max Guide
Read →We’ve built playbooks for specific verticals including HVAC marketing and veterinary clinics where local intent and seasonal demand dominate.
Comparing agencies before you commit? We published a comparison of ten Google Ads agencies for B2B SaaS, including which ones publish pricing, and a separate list of the top performance marketing agencies in India. If you want the scope and pricing models set out in full, that is on our PPC management services page.
Find out where your paid media budget is leaking.
Get a free audit of your paid media accounts, landing pages, tracking, and reporting. We’ll show you where budget is being wasted, which campaigns are hurting pipeline quality, and what to fix first.
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