SaaS PPC Agency That Turns Ad Spend Into Pipeline
OneMetrik is a PPC agency built for B2B SaaS. We manage paid search and paid social around the numbers that run your business: CAC, payback, demo quality, and pipeline.
Google Ads, LinkedIn, Meta, and Reddit campaigns with CRM-connected reporting, managed by senior PPC strategists who understand SaaS funnels.
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Real numbers from SaaS client accounts, measured in the first 90 days.
Why Generic PPC Management Fails for SaaS
SaaS is not ecommerce. A generic PPC agency optimises for cheap conversions today. PPC for SaaS has to answer for CAC payback, sales cycle length, and whether those conversions ever become revenue.
Long sales cycles break standard optimisation
When a deal takes 3 to 9 months to close, optimising toward last week’s form fills teaches the algorithm the wrong lesson. SaaS accounts need conversion signals mapped to demos, opportunities, and closed revenue, not just top-of-funnel volume. You can measure the real cost with our CAC calculator.
Trial CTAs and demo CTAs need different campaigns
PLG funnels and sales-led funnels behave nothing alike. A free trial click and a book-a-demo click carry different intent, different payback math, and different bidding logic. Most agencies run them through one campaign structure and wonder why CAC climbs.
Tracking stops at the signup, not the revenue
If your PPC reporting cannot connect campaigns to CRM stages, you cannot see which keywords create pipeline and which create noise. Scaling spend on signup volume alone is how SaaS teams blow through CAC payback windows. This is the most common issue we find in a Google Ads audit.
For the most common failure patterns, see our breakdown of B2B SaaS PPC mistakes, or see how we fix this.
PPC management built around the SaaS funnel
We manage PPC for SaaS across the channels your buyers actually use, with one strategy tied to CAC, payback, and pipeline. New to paid search for SaaS? Start with our guide to how Google Ads for SaaS works.
Google Ads for SaaS
High-intent search, competitor campaigns, Performance Max with guardrails, and remarketing, structured around demo-ready intent. Our core channel, run through our dedicated Google Ads agency practice.
Core serviceLinkedIn Ads for SaaS
Account targeting, job title precision, and demand programs for committee-driven SaaS deals. We use LinkedIn Ads where deal size justifies the CPM, and we tell you when it does not.
Meta & Reddit Ads
Cost-efficient demand creation and retargeting through Meta Ads, plus community-level intent capture through Reddit Ads for developer and technical audiences.
Conversion Tracking & CRM Attribution
Offline conversion imports, HubSpot and Salesforce integration, and stage-based conversion signals so your PPC platforms optimise toward opportunities and revenue, not just form fills.
Landing Page Strategy
Trial pages, demo pages, and comparison pages reviewed for offer clarity, proof, friction, and conversion quality. The CTA has to match the funnel stage, or the best campaign in the world underperforms.
Budget Allocation Across Channels
One budget, allocated by CAC payback and pipeline contribution per channel, rebalanced as the data comes in. See our B2B SaaS paid media budget guide for how we think about it.
Powered by OneAds, our AI Intelligence Suite
Every SaaS PPC engagement is supported by OneAds, our proprietary AI tooling. It monitors 100+ campaign signals across paid search and paid social, flags wasted spend, surfaces competitor ad patterns, and helps senior strategists act faster. You get the speed of AI with the judgement of a team that understands SaaS CAC, LTV:CAC, and sales cycles.
Get a free PPC audit →From PPC audit to pipeline-focused paid media
We move quickly because wasted ad spend compounds fast. First we find what is blocking pipeline, then we rebuild campaigns around your funnel type, tracking quality, and sales outcomes.
Audit the accounts, tracking, and funnel
We review your ad accounts, search terms, audiences, conversion actions, landing pages, and CRM data. The goal is to find wasted spend, broken tracking, missed intent, and the gap between signups or form fills and qualified pipeline. You can start this before hiring us with a free ads audit.
Rebuild campaigns around your funnel
Trial and demo motions get separate structures, bidding logic, and landing pages. We restructure around high-intent SaaS keywords and audiences, tighter ad groups, stronger negatives, and refreshed creative, and we improve conversion signals so every platform optimises toward better leads.
Optimise toward pipeline and scale
Once clean data is coming in, we cut weak campaigns, scale proven segments, rebalance budget across channels, and report on demos, opportunities, CAC signals, and pipeline impact. You see what is working, what is wasting spend, and where the next dollar should go. For the strategy behind it, read our SaaS PPC strategies guide.
SaaS PPC agency vs hiring in-house
An honest comparison, because an agency is not always the right answer. Here is how the two options actually differ for a SaaS team deciding where PPC should live.
| SaaS PPC Agency | In-House Hire | |
|---|---|---|
| Time to impact | Senior strategists and proven SaaS playbooks from week one. First structural fixes typically ship inside 30 days. | 3 to 6 months to hire, onboard, and ramp. One person covers strategy, execution, and reporting alone. |
| Cost structure | One flat monthly fee, month-to-month, with no benefits or tooling overhead. Scales up or down with your needs. | Salary plus benefits plus the ad tech stack. A senior PPC hire is a significant fixed cost regardless of results. |
| Breadth of skill | Search, paid social, conversion tracking, landing pages, and CRM attribution expertise across many SaaS accounts. | Deep company context, but one person rarely covers Google, LinkedIn, Meta, Reddit, and attribution equally well. |
| Pattern recognition | We see what works across dozens of SaaS accounts, categories, and spend levels, and bring those patterns to yours. | Learning is limited to one account. Every test starts from scratch. |
| Best for | SaaS teams that want senior PPC execution tied to pipeline without building a paid media function first. | Companies at a spend level and team size where paid media deserves a dedicated internal owner, often with agency support alongside. |
What pipeline-focused PPC management looks like
Real B2B SaaS PPC accounts, real performance improvements. Names are anonymised because our clients prefer it that way.
57% drop in CPL in 90 days
This account was spending heavily on broad keywords that attracted students, hobbyists, and low-fit companies. We rebuilt the PPC structure around high-intent keyword themes, tightened negatives, reduced wasted spend, and connected campaign performance to HubSpot pipeline reporting. See the fixes we applied in our B2B PPC fixes breakdown.
From $0 pipeline to $420K in Q1
This SaaS team came to us with a new paid media account, limited historical data, and no reliable pipeline reporting. We built a Search and Remarketing structure from scratch through our Google Ads agency practice, focused on high-intent keyword clusters, and aligned the account with their paid media strategy.
AI systems that support better paid media decisions
Every account we manage is supported by AI-assisted workflows that help identify wasted spend, surface optimisation opportunities, speed up testing, and improve reporting. The goal is not automation for its own sake — it is better paid media decisions tied to pipeline, CAC, and revenue.
OneContent
Hover to explore →OneContent
AI-assisted ad copy, landing page messaging, and offer testing for B2B SaaS campaigns. We use it to generate structured test ideas faster, then validate them against lead quality, demo intent, and pipeline performance.
OneAds
Hover to explore →OneAds
AI-assisted campaign monitoring for paid search and paid social. We use it to spot spend leakage, underperforming audiences, budget pacing issues, and optimisation opportunities before they become expensive problems.
OneSearch
Hover to explore →OneSearch
Search term analysis, negative keyword discovery, intent mapping, and quality score insights for Google Ads. We use it to reduce irrelevant traffic and improve the connection between search intent, landing pages, and pipeline quality.
OneAudit
Hover to explore →OneAudit
AI-assisted paid media audits that review campaign structure, tracking, landing pages, search terms, audience quality, and wasted spend. It helps us find issues faster and prioritise what will improve pipeline, CAC, and reporting clarity.
WHAT CLIENTS SAY
Results speak. So do the people behind them.
From early-stage SaaS to scaling B2B teams — here’s what working with OneMetrik actually looks like.
I’ve worked with Neeraj as a consultant, as we build out performance marketing from the ground up at Visdum. He’s brought a lot of clarity early on, helping us set the right foundations, think through multiple channels, and help us in ways beyond just the channel he owns. What I appreciate most is how hands-on he is.
Sharp, proactive, and highly data-driven — consistently making intelligent decisions with the company’s best interests at the forefront. His ability to cut through noise, stay unbiased, and provide meaningful insights makes a real impact on outcomes. I would highly recommend working with him.
Neeraj took charge of our marketing team at SmartServ and quickly showcased outstanding leadership. He relieved me of day-to-day marketing responsibilities, executing strategies with precision. His collaborative nature and marketing expertise make him a valuable asset.
They have deep knowledge of Google Ads. Their communication was perfect and they scaled without friction. Smooth delivery and easy to work with.
Neeraj is great to work with. He is highly skilled, communicates very well, and is professional.
They did a deep audit of the Google Ads account and provided us with data that helped us in reducing our CAC. It was great working with the team.
I’ve worked with Neeraj as a consultant, as we build out performance marketing from the ground up at Visdum. He’s brought a lot of clarity early on, helping us set the right foundations, think through multiple channels, and help us in ways beyond just the channel he owns. What I appreciate most is how hands-on he is.
Sharp, proactive, and highly data-driven — consistently making intelligent decisions with the company’s best interests at the forefront. His ability to cut through noise, stay unbiased, and provide meaningful insights makes a real impact on outcomes. I would highly recommend working with him.
Neeraj took charge of our marketing team at SmartServ and quickly showcased outstanding leadership. He relieved me of day-to-day marketing responsibilities, executing strategies with precision. His collaborative nature and marketing expertise make him a valuable asset.
They have deep knowledge of Google Ads. Their communication was perfect and they scaled without friction. Smooth delivery and easy to work with.
Neeraj is great to work with. He is highly skilled, communicates very well, and is professional.
They did a deep audit of the Google Ads account and provided us with data that helped us in reducing our CAC. It was great working with the team.
A PPC agency for SaaS teams with serious pipeline goals
We are best for B2B SaaS teams that need PPC tied to pipeline, not form fills. We are not the right fit for every business, and we will tell you if we are not.
Sales-led SaaS companies
You sell through demos, consultations, or sales calls, and lead quality matters as much as lead volume. We build PPC campaigns around the buyers your sales team actually wants to speak with, starting with Google Ads as the core channel.
PLG companies adding a sales motion
Your trial funnel works, but now you need demo pipeline for bigger deals. We run trial and demo motions as separate structures with separate bidding logic, so one does not cannibalise the other.
Teams accountable to CAC payback
If your board tracks CAC, LTV:CAC, and payback windows, your PPC agency should too. We report in the language your finance model uses, with CRM-connected numbers behind it. For broader paid media support, see our paid media agency service.
We speak SaaS metrics, not just ad metrics
Clicks, impressions, and CTR still matter, but they do not prove whether PPC is creating sales opportunities. We report on the numbers your business actually runs on. We even built the calculators.
Every channel gets judged on CAC and LTV:CAC
We measure what a customer costs and what that customer is worth per channel, not platform-reported conversions. Check your numbers with our CAC calculator.
Blended CAC hides problems. Channel-level CAC exposes them.
Budget moves toward pipeline per dollar, not cheap clicks
We track return at the campaign level and pipeline contribution at the channel level, so spend flows to what creates revenue. Model your targets with our ROAS calculator.
A cheap lead that never becomes pipeline is not cheap.
PPC spend has to fit your payback model
We plan budgets against CAC payback windows and the efficiency metrics your investors ask about. See where you stand with our SaaS magic number calculator.
Spend that breaks your payback window is growth you cannot afford.
How our SaaS PPC pricing works
We keep pricing simple because guessing games waste everyone’s time. One flat monthly fee, scoped to your account, agreed before we start.
A flat monthly fee, scoped to your account
Your fee depends on your monthly ad spend, channel mix, and account complexity, not on a percentage of what you spend. It covers everything in the engagement: campaign builds, keyword and audience management, creative testing, landing page recommendations, conversion tracking, and weekly reporting. When your spend grows, our incentive stays on efficiency, not on volume.
What you never pay for
No setup fees. No percentage-of-spend markups. No long-term contracts. Our PPC management is month-to-month, and you keep full ownership of every ad account, campaign, and data set at all times.
Not ready for ongoing management?
Start with a standalone account review instead. We audit your campaign structure, search terms, audiences, conversion tracking, landing pages, and wasted spend before you commit to anything. Begin with a free ads audit and we will scope your exact fee on the call.
SaaS PPC agency FAQ
Questions we get asked about SaaS PPC
What does a SaaS PPC agency do? ▾
What is the minimum ad budget for SaaS PPC? ▾
How long until PPC creates pipeline for SaaS? ▾
How do you handle attribution and CRM tracking? ▾
Which ad channels do you manage for SaaS? ▾
How much does a SaaS PPC agency cost? ▾
Related reading
Google Ads for SaaS: Strategy & Management Guide
Read →SaaS PPC Strategies That Move Pipeline
Read →B2B SaaS PPC Mistakes That Drain Your Ad Budget
Read →Most Campaigns Waste Money. Here Is the Performance Max Guide
Read →B2B SaaS Paid Media Budget Guide
Read →Google Ads vs LinkedIn Ads for B2B SaaS: Which Should You Use?
Read →Ready to see where your PPC budget is leaking?
Get a custom PPC review built around CAC, lead quality, tracking, and pipeline. We will show you what is working across Google, LinkedIn, Meta, and Reddit, what is wasting spend, and what to fix first.