Google just shipped the report SEOs have been asking for since AI Overviews launched. Then it left out the one number that pays the bills.
On June 3, 2026, Google started rolling out a new AI Overviews report inside Search Console — officially the “Search Generative AI performance report,” and the first sanctioned look at how your pages show up in AI Overviews and AI Mode. Most people will just call it the Search Console AI performance report. Alongside it, Google added a toggle that lets you block your content from those features entirely. Both are live for a small set of UK site owners first, with a wider rollout promised “in the future” — no date attached.
Here’s what’s in the AI Overviews report, what’s missing, and what it changes for B2B SaaS teams trying to measure AI search.
What the AI Overviews report actually shows
The report gives you five things:
- Impressions — how often your URLs appeared in generative AI features across Search and Discover.
- Pages — which specific URLs got pulled into AI answers.
- Countries — where you’re visible.
- Devices — what people were on when they saw you (Search results only).
- Dates — with hourly, daily, weekly, and monthly granularity.
Notice what isn’t on that list: clicks. Google’s generative AI performance report will not tell you how many people clicked through from an AI Overview to your site. Asked directly about click data, a Google spokesperson said the company is still working out which metrics are most useful and will add more over time. That’s Google for “not yet, and maybe not ever.”
This isn’t a surprise. Bing Webmaster Tools shipped its own AI performance report months earlier — also with no click data. The difference: Bing’s report is global, while Google’s is gated to a subset of UK sites for now. So nobody is handing you clicks from AI search. Build your measurement around that gap instead of waiting for it to close.
Why the missing clicks hurt SaaS more
For most publishers, an impression has some standalone value — it’s an ad surface. For B2B SaaS, the click is closer to the whole game. An impression inside an AI Overview looks nice in a report, but no CFO signs a renewal because your comparison page got cited in a summary. Without click data, you can’t connect AI visibility to pipeline. You’re back to triangulating: impressions on the Search Console side, referral and landing-page behavior on the GA4 side, and an honest guess filling the gap in the middle.
If you haven’t already, this is the moment to get your AI and LLM traffic tracking in GA4 properly set up. The AI Overviews report tells you that you appeared. GA4 is still your best shot at seeing what happened after.
The opt-out toggle: read the fine print first
The other half of the announcement is a new toggle to block your content from AI Overviews, AI Mode, and AI Overviews in Discover. Flip it on and you get zero traffic and zero impressions from those features. The detail buried in Google’s note: this control is not a ranking signal for regular search. Opting out won’t drag down your standard blue-link rankings.
This option exists because Google was pushed into it. After EU antitrust complaints over AI Overviews, Google promised site owners a way out. And the appetite is real — in one survey reported by Search Engine Land, roughly a third of publishers said they would block AI search features if given the choice.
Our read for B2B SaaS: don’t touch it. The publishers itching to opt out are mostly ad-funded media watching AI Overviews quietly absorb their traffic. That isn’t your business model. For a SaaS company, a citation in an AI Overview is a brand impression in front of someone actively researching your category — usually earlier in the buying process than a blue link, and it costs you nothing. Blocking that to protect clicks you can’t even measure yet is solving a problem you don’t have.
What to do with impressions-only data
Treat the Search Console AI Overviews data as a visibility signal, not a performance metric. Three uses earn their keep:
- Find the pages Google’s AI already trusts. The Pages view shows which URLs get cited in AI answers. Those are your category-authority pages. Map the topics around them and reinforce the cluster — that’s the practical core of generative engine optimisation.
- Watch the country splits. If you’re showing up in AI Overviews in the US but invisible in the UK or DACH where your ICP actually lives, that’s a content gap, not a rounding error.
- Set a baseline before you change anything. Pull your numbers now so that when you ship optimization work, you can see whether impressions move. There’s a full playbook in our guide to AI search SEO strategies, and the fundamentals overlap heavily with how to rank in AI Overviews.
And don’t retire the data you already use. The AI Overviews report sits next to your normal keyword performance, it doesn’t replace it — keep checking your rankings in Search Console the same way you did last quarter.
The takeaway
The AI Overviews report is a real step, not a finish line. You finally get to see where you appear in AI Overviews and AI Mode for the first time. You still don’t get to see what that appearance earns you, and the rollout is UK-only for now. Until click data shows up — if it ever does — measuring AI search stays a triangulation job, not a clean dashboard you can screenshot for the board.
So do the unglamorous version: track impressions as your visibility signal, watch which pages and countries you show up in, and keep GA4 wired up to catch whatever traffic does land. If stitching Search Console, GA4, and AI-visibility data into something that maps to pipeline sounds like more plumbing than you want to own, that’s the part we handle for B2B SaaS clients.