Quick read: Best performance marketing agencies in India
Looking for the best performance marketing agencies in India in 2026? This guide compares 10 agencies based on paid media capability, B2B SaaS experience, channel expertise, reporting maturity, and engagement model. If you are shortlisting the top performance marketing agencies in India, the right choice depends on your business model, sales cycle, budget, and how deeply you need campaigns connected to pipeline and revenue.
This 2026 guide compares 10 performance marketing agencies in India through a B2B SaaS lens. It covers what each agency is best for, its core strengths, B2B SaaS suitability, engagement considerations, and the questions you should ask before hiring.
If you are already running paid campaigns and want to understand where budget is being wasted, you can start with a free ads audit. For specialist support across paid channels, see our B2B SaaS performance marketing agency service.
Who should use this performance marketing agency list?
This list is designed for B2B SaaS founders, marketing leaders, demand generation teams, and revenue teams comparing performance marketing agencies in India.
- You are already spending on Google Ads, LinkedIn Ads, Meta Ads, or retargeting but cannot clearly see pipeline impact.
- You want to reduce wasted spend and improve CAC efficiency.
- You need an agency that understands longer B2B SaaS sales cycles and lead-quality feedback.
- You want reporting across MQLs, SQLs, opportunities, pipeline, and revenue, not only platform metrics.
- You are deciding between a specialist paid media agency and a broader full-service digital agency.
How we compared performance marketing agencies in India
We evaluated the agencies using criteria that matter when paid media must contribute to measurable business growth rather than just generate traffic.
- Performance marketing capability: Depth across paid search, paid social, retargeting, media planning, optimisation, and conversion strategy.
- B2B SaaS fit: Understanding of long sales cycles, lead quality, buying committees, CAC, SQLs, opportunities, and pipeline.
- Channel capability: Whether the agency can manage channels such as Google Ads, LinkedIn Ads, Meta Ads, retargeting, and other paid media.
- Proof quality: Whether public proof demonstrates business outcomes instead of only impressions, traffic, and engagement.
- Reporting maturity: Ability to connect campaign activity with CRM stages, qualified leads, opportunities, CAC, and revenue.
- Engagement model: Clarity around retainers, media-spend requirements, included services, account ownership, and reporting cadence.
- Best-fit customer: Whether the agency is most suitable for B2B SaaS, enterprise B2B, ecommerce, consumer brands, or broader digital transformation.
For a deeper buying framework, read our guide on how to choose a performance marketing agency for B2B SaaS.
Top 10 performance marketing agencies in India for 2026
1. OneMetrik
Best for: B2B SaaS companies that want paid media tied to qualified pipeline, CAC visibility, SQL quality, and CRM-backed reporting.
Core channels and services: OneMetrik manages Google Ads, LinkedIn Ads, Meta Ads, Reddit Ads, retargeting, landing-page optimisation, tracking, and paid media reporting through its B2B SaaS paid media practice.
B2B SaaS fit: High. The agency is focused on B2B SaaS and is built around connecting channel performance with lead quality, opportunities, pipeline, CAC, and revenue rather than treating CPL as the final KPI.
Why it stands out: OneMetrik is a Google Partner and Semrush Agency Partner. OneMetrik reports more than $100 million in advertising spend managed, 3.8x aggregate ROAS, a 42% reduction in customer acquisition costs, and an 85% client retention rate across B2B accounts managed from 2023 to 2025. Its model combines campaign execution with CRM-connected attribution and senior account ownership.
Engagement and pricing: Flat monthly retainers start at $1,000 per month and are tiered by media spend and the number of channels managed. Engagements are month-to-month rather than percentage-of-spend pricing.
What to check before hiring: Confirm which channels you need, whether your CRM and conversion tracking are ready for pipeline reporting, and whether landing-page or creative work needs to be included in the engagement.
Next step: Start with a free ads audit to identify wasted spend, tracking gaps, landing-page issues, and weak lead-quality signals.
2. Performics India
Best for: Larger and enterprise companies that need scaled performance media, analytics, content, and commerce capabilities.
Core channels and services: Performics India offers performance media, paid search, paid social, display, programmatic, media planning and buying, performance content, analytics and data science, and commerce services.
B2B SaaS fit: Medium. Its performance and analytics depth can suit larger SaaS or technology companies, but its portfolio spans many industries and it is not positioned as a B2B SaaS-only specialist.
Why it stands out: Performics India positions itself as a large performance marketing operation with teams across Mumbai, Gurgaon, and Bengaluru, supported by Publicis Groupe. Its offering combines media execution with analytics, data science, content, and commerce.
Engagement and pricing: Pricing is typically scoped through a custom enterprise engagement. Ask about minimum monthly media spend, account-team structure, reporting cadence, and whether creative, analytics, and landing-page work are included.
What to check before hiring: Ask for examples relevant to your business model and sales cycle, how paid media is connected to CRM outcomes, and who will own day-to-day campaign optimisation.
3. Social Beat
Best for: Larger companies, funded brands, consumer businesses, and teams that want a full-service digital marketing agency with scale.
Core channels and services: Broad digital marketing and performance marketing support across paid media, creative, content, social, influencer, analytics, and multi-channel growth.
B2B SaaS fit: Medium. The agency has broad performance capability, but B2B SaaS buyers should validate experience with long sales cycles, CRM reporting, and pipeline attribution.
Why it stands out: Scale and breadth make it relevant for companies that want media, creative, analytics, and digital strategy under one roof.
Engagement and pricing: Expect a scoped retainer or custom engagement. Confirm minimum spend requirements and whether creative production, landing pages, and analytics are part of the media scope.
What to check before hiring: Ask specifically about B2B SaaS case studies, assigned team seniority, CRM reporting, SQL quality, and pipeline measurement.
4. Smarketers
Best for: B2B companies that need account-based marketing, enterprise demand generation, sales alignment, and long-cycle campaign strategy.
Core channels and services: ABM, B2B demand generation, inbound strategy, marketing operations, sales enablement, and enterprise campaign planning.
B2B SaaS fit: Medium to high, particularly for enterprise SaaS companies with a defined ICP, high ACV, and account-based motion.
Why it stands out: Its ABM orientation can suit businesses that need to influence multiple stakeholders within a defined set of target accounts rather than optimise only for lead volume.
Engagement and pricing: Scope is likely to depend on the ABM programme, channels, content, operations, and sales-alignment requirements. Clarify what is strategy versus hands-on media execution.
What to check before hiring: Ask how ABM activity connects with paid media, CRM stages, sales feedback, and pipeline reporting, and whether the team will own campaign execution directly.
If your priority is account targeting through paid media, compare the scope with a specialist SaaS ABM agency and LinkedIn Ads agency.
5. AdLift
Best for: Companies that want performance marketing supported by SEO, content, digital PR, and broader search visibility.
Core channels and services: SEO, paid media, content marketing, digital strategy, and search-led growth.
B2B SaaS fit: Medium. The combined paid and organic search capability can be useful for SaaS companies that want demand capture and content to work together.
Why it stands out: Search-led growth is useful in competitive B2B categories where paid media depends on strong landing pages, comparison content, use-case content, and retargeting audiences.
Engagement and pricing: Confirm whether paid media is a standalone scope or part of a broader SEO/content engagement and how fees change with channel count or media spend.
What to check before hiring: Ask how paid performance is reported beyond platform metrics and whether the team can track SQLs, opportunities, pipeline, CAC, and revenue influence.
6. Orange Owl Marketing
Best for: B2B companies that need inbound, content, SEO, positioning, and demand-generation foundations around paid acquisition.
Core channels and services: B2B marketing strategy, content, SEO, inbound marketing, and lead-generation support.
B2B SaaS fit: Medium. It can suit companies that need the funnel and content around paid media strengthened before increasing spend.
Why it stands out: Paid media often underperforms when positioning, landing pages, offers, and funnel assets are weak. A broader B2B marketing partner can help solve those surrounding issues.
Engagement and pricing: Clarify how much of the retainer is allocated to paid media management versus content, SEO, and inbound support.
What to check before hiring: Ask whether the team can report on CAC, pipeline, SQLs, opportunity rate, and revenue attribution if paid campaigns are expected to scale.
7. Ethinos
Best for: Companies that need analytics, marketing technology, digital transformation, and full-funnel marketing support.
Core channels and services: Digital marketing, analytics, marketing operations, measurement, and full-funnel growth support.
B2B SaaS fit: Medium. Its measurement and martech orientation may be valuable when the data foundation is as important as the media execution.
Why it stands out: Performance marketing decisions become unreliable when CRM fields, offline conversions, lifecycle stages, and attribution are poorly configured. Analytics and operations capability can help solve that layer.
Engagement and pricing: Determine whether you need a martech/analytics engagement, paid media management, or both, because the scope and team requirements can be very different.
What to check before hiring: Confirm direct paid media ownership if your primary goal is campaign restructuring, audience quality, landing-page performance, and CAC improvement. If measurement is the main issue, read how to connect ad spend to pipeline.
8. Webenza
Best for: Brands that want performance marketing combined with creative, social media, brand storytelling, and digital campaigns.
Core channels and services: Brand campaigns, content, social, creative, digital media, and paid amplification.
B2B SaaS fit: Low to medium. It is more relevant when brand and creative requirements are as important as direct-response acquisition.
Why it stands out: Some companies need awareness, creative testing, social content, and paid amplification together rather than a pure lead-generation engagement.
Engagement and pricing: Clarify how media management, creative production, social content, and brand work are priced and whether they sit under one retainer or separate scopes.
What to check before hiring: For B2B SaaS, make sure reporting still connects brand and media activity with qualified leads, sales conversations, opportunities, and revenue influence.
9. Vajra Global
Best for: B2B companies that want a full-service marketing partner covering website, content, creative, automation, and digital campaigns.
Core channels and services: Website development, content, marketing automation, branding, social media, and campaign execution.
B2B SaaS fit: Medium. The broader service mix can help companies that do not have all of the supporting marketing capabilities in-house.
Why it stands out: A full-service model can be useful when paid acquisition depends on simultaneous work across messaging, website, content, automation, and campaign execution.
Engagement and pricing: Confirm whether performance marketing is priced as a dedicated workstream or bundled into a broader marketing engagement.
What to check before hiring: Ask how campaign results are connected to CRM stages, sales feedback, qualified pipeline, and revenue outcomes.
10. ROI Minds
Best for: Companies that want PPC, paid search, paid social, and performance campaigns with a strong acquisition focus.
Core channels and services: PPC, paid search, paid social, ecommerce performance, campaign testing, and conversion-focused optimisation.
B2B SaaS fit: Medium. Strong paid-media execution can translate well, but SaaS companies should validate experience with longer sales cycles and CRM-based outcomes.
Why it stands out: A PPC-oriented team can bring execution discipline across account structure, testing, keyword management, bidding, creative iteration, and ongoing optimisation.
Engagement and pricing: Clarify the retainer model, minimum ad spend, channel coverage, creative scope, and whether reporting beyond platform conversions is included.
What to check before hiring: Ask specifically about B2B SaaS sales cycles, CRM attribution, SQL quality, opportunity creation, and CAC payback.
Performance marketing agencies in India compared
The table below compares the best performance marketing agencies in India by core channels, ideal customer type, B2B SaaS suitability, and engagement considerations so you can shortlist the right partner more quickly.
| Agency | Best for | Core channels / strengths | B2B SaaS fit | Engagement consideration |
|---|---|---|---|---|
| OneMetrik | B2B SaaS companies | Google Ads, LinkedIn Ads, Meta Ads, Reddit Ads, CRM attribution | High | Flat monthly retainer; confirm channel scope and tracking readiness |
| Performics India | Larger and enterprise companies | Paid media, programmatic, analytics, content, commerce | Medium | Custom enterprise scope; confirm minimum spend and assigned team |
| Social Beat | Larger brands and funded companies | Full-service digital, paid media, creative, analytics | Medium | Confirm SaaS experience, minimum spend, and included creative |
| Smarketers | Enterprise B2B and ABM-led companies | ABM, demand generation, sales alignment | Medium to high | Clarify strategy versus direct paid media execution |
| AdLift | Companies combining paid and organic search | SEO, content, digital PR, paid media | Medium | Confirm whether paid media is standalone or bundled |
| Orange Owl Marketing | B2B companies building demand-gen foundations | Content, SEO, inbound, lead generation | Medium | Confirm paid-media depth and attribution reporting |
| Ethinos | Companies with analytics and martech needs | Analytics, marketing operations, full-funnel digital | Medium | Define whether scope is martech, media, or both |
| Webenza | Brands needing creative plus performance | Creative, social, brand campaigns, paid amplification | Low to medium | Confirm how creative and media fees are structured |
| Vajra Global | B2B companies needing full-service marketing | Website, content, automation, digital campaigns | Medium | Confirm whether performance marketing is a dedicated workstream |
| ROI Minds | Companies needing PPC execution | PPC, paid search, paid social, optimisation | Medium | Confirm minimum spend and CRM-level reporting |
How much do performance marketing agencies in India charge?
There is no standard agency fee because pricing depends on media spend, number of channels, creative requirements, analytics complexity, landing-page work, and reporting depth. The most common commercial models are a fixed monthly retainer, a percentage of media spend, a hybrid of retainer plus variable fee, or a project fee for audits and setup.
When comparing proposals, ask for the management fee and minimum ad spend separately. Also confirm whether creative production, landing pages, conversion tracking, analytics, CRM integration, and reporting are included or billed separately. For B2B SaaS, a cheaper media-management fee can become expensive if the agency cannot measure lead quality and pipeline.
Performance marketing agency vs freelancer vs in-house team
Before hiring an agency, decide whether you need multi-channel strategy and specialist depth or simply hands-on campaign execution.
| Option | Best for | Main limitation |
|---|---|---|
| Performance marketing agency | Teams needing strategy, execution, tracking, reporting, creative or landing-page input, and multi-channel optimisation | Higher cost than a single freelancer, so scope and reporting must be clear |
| Freelancer | Early-stage companies with limited budgets and simple campaign needs | May not cover CRM reporting, analytics, creative testing, landing pages, and multiple channels |
| In-house marketer | Companies that want long-term internal ownership | One person may not cover paid search, paid social, analytics, copy, landing pages, and attribution equally well |
How to choose the right performance marketing agency in India
When comparing the top performance marketing agencies in India, look beyond the pitch deck. Check whether the agency understands your market, can manage the channels you actually need, has experience with Indian and international campaigns where relevant, and can connect media performance with CRM and revenue data. For B2B SaaS, also confirm team seniority, minimum ad spend, reporting depth, contract terms, and whether landing pages, creative, and tracking are included.
- What will you optimise after CPL? For B2B SaaS, the answer should include lead quality, SQLs, opportunities, CAC, and pipeline.
- How will campaign data connect to our CRM? Ask how they handle UTMs, lifecycle stages, offline conversions, opportunity data, and sales feedback.
- Who will actually manage the account? Understand the seniority of the day-to-day operator and how many accounts that person handles.
- Which channels should we use and why? Demand capture may require a Google Ads agency, while account and persona targeting may require a LinkedIn Ads agency. The channel mix should follow your buyer journey.
- What is included in the fee? Confirm creative, landing pages, analytics, tracking, reporting, meetings, and new campaign builds.
- Is there a minimum ad spend or contract period? Compare the real commitment, not just the headline retainer.
- What happens in the first 30, 60, and 90 days? A good agency should have a clear audit, measurement, testing, and optimisation plan.
- How is sales feedback incorporated? Campaign optimisation should change when leads are rejected, deals progress, or certain segments produce stronger opportunities.
You can also use our broader AI performance marketing resources to understand how paid acquisition, measurement, and optimisation work together.
Red flags to watch for when hiring a performance marketing agency
- They only talk about CPL: Cheap leads do not matter if they never become qualified opportunities.
- They cannot explain CRM reporting: B2B SaaS campaigns should connect to lifecycle stages, SQLs, opportunities, and pipeline.
- Account ownership is unclear: You should know who manages campaigns and who is accountable for optimisation decisions.
- They promise results too quickly: Longer SaaS sales cycles require enough time to assess lead quality and downstream outcomes.
- They use the same strategy for every business: B2B SaaS, ecommerce, local services, and D2C need different funnels and measurement models.
- They scale before auditing tracking: Broken UTMs, conversion events, CRM sources, and offline conversion data can lead to the wrong budget decisions.
- Fees and inclusions are vague: Ask what is included in the retainer and what triggers additional charges.
- There is no sales-feedback loop: Media teams should learn from lead rejection reasons, opportunity progression, and closed-won data.
Frequently asked questions
How much does a performance marketing agency cost in India?
There is no standard price. Agencies may charge a fixed monthly retainer, a percentage of media spend, a hybrid fee, or a project fee. The final cost usually depends on ad spend, number of channels, creative requirements, landing-page work, analytics, tracking and reporting. Always compare the management fee, minimum media spend and included services separately.
What does a performance marketing agency do?
A performance marketing agency plans, launches, measures and optimises acquisition campaigns across channels such as paid search, paid social, retargeting and programmatic media. Strong agencies also improve tracking, landing pages, creative testing and reporting so spend can be connected to measurable business outcomes.
How do I choose a performance marketing agency?
Choose an agency based on experience with your business model, channel expertise, reporting depth, account ownership, proof of results, pricing clarity and the KPIs it optimises for. B2B SaaS companies should ask specifically about CRM attribution, SQL quality, opportunities, CAC and pipeline reporting.
What is the difference between digital marketing and performance marketing?
Digital marketing is a broad category that can include SEO, content, social media, branding, email and paid campaigns. Performance marketing focuses more directly on measurable acquisition outcomes and optimisation, such as leads, CAC, ROAS, qualified pipeline and revenue attribution.
Is a performance marketing agency worth it for B2B SaaS?
It can be worth it when you need specialist channel expertise, better measurement, faster testing and a team that can connect paid media with CRM and pipeline data. It is less useful if tracking is not in place, the offer is not validated, or the company is not ready to support paid acquisition with sales follow-up and landing-page improvements.
Which performance marketing channels work best for B2B SaaS?
Google Ads is often strongest for capturing existing search demand, while LinkedIn Ads is useful for persona, account and ABM targeting. Meta Ads and retargeting can support reach and nurture. The right mix depends on search demand, ACV, sales cycle, ICP and how well each channel can be connected to qualified pipeline.
Need help evaluating your current paid media setup?
If you are comparing performance marketing agencies in India because your campaigns are generating activity but not enough qualified pipeline, start by identifying where the current setup is leaking budget.
OneMetrik can review Google Ads, LinkedIn Ads, Meta Ads, landing pages, tracking, CRM setup, and reporting to identify what is working, what is wasting spend, and what should be fixed first. Start with a free ads audit or explore our performance marketing agency for B2B SaaS.