Best Google Ads Agency for B2B SaaS: 10 Agencies Compared

The best Google Ads agency for B2B SaaS depends on your budget, sales motion, advertising spend and how closely you need paid media connected to pipeline and revenue.

We compared 10 Google Ads agencies based on B2B SaaS experience, Google Ads expertise, CRM attribution, pipeline reporting, pricing transparency and the type of company each agency is best suited for. OneMetrik is our agency and ranks first on this list, so we have disclosed that bias upfront.

B2B SaaS breaks the assumptions most Google Ads agencies are built on. Sales cycles run 3 to 12 months, buying committees involve multiple stakeholders, and the gap between a form fill and closed revenue is where most ad budgets quietly die. Clicks are not getting cheaper either: WordStream’s 2026 benchmarks, drawn from more than 13,000 campaigns, put the average cost per click at $5.42, over double what it was a decade ago.

For B2B SaaS, expensive clicks become particularly costly when campaigns attract buyers who do not match the ICP or never progress into pipeline. Every agency below was selected because its approach goes beyond simply optimising for cheap leads.

Why Choosing a Google Ads Agency for B2B SaaS Is Different

SaaS buyers don’t convert like e-commerce shoppers. Sales cycles run weeks to months, multiple stakeholders touch the deal, and a form fill is the start of the journey, not the sale. That’s why a general Google Ads agency optimising to cost-per-click or cost-per-lead will quietly burn budget on traffic that never becomes pipeline. A SaaS-specialist agency instruments the full path (cost per SQL, CRM-closed revenue, LTV:CAC) and manages bids to revenue, not clicks.

If you are still evaluating whether paid search fits your acquisition strategy, read our guide to how Google Ads works for SaaS.

Best Google Ads Agencies for B2B SaaS Compared

Pricing indications come from each agency’s published pages where available. Where an agency does not publish pricing, we have marked it custom quote rather than guessing. The best Google Ads agency for B2B SaaS should report on pipeline, not just clicks and leads. Look for an agency that connects ad spend with SQLs, opportunities and closed revenue in your CRM, understands long SaaS sales cycles and can explain exactly how its pricing model works.

Agency	Best for	Pricing indication	Specialisation
OneMetrik	B2B SaaS teams that want five ad channels plus SEO and AEO under one senior-run engagement	Tiered flat fee from $1,000/mo, banded by ad spend and channel count; no percentage of spend	Google Ads, LinkedIn, Meta, Reddit, X, SEO/AEO for B2B SaaS
Holini	B2B SaaS and tech companies that want senior-run paid media tied to pipeline and revenue	Custom quote; best fit for $10k+/mo in PPC ad spend	Google Ads, paid social, analytics and full-funnel measurement
Aimers	SaaS teamSaaS and tech companies that want paid search, CRO and landing pages managed togethers that want one published fee that never changes with budget	Custom quote; recommends at least $3,000/month in ad spend per platform	Google Ads, Microsoft Ads, paid social, CRO and landing pages
SaaSHero	SaaS teams that want flat retainers tiered predictably to ad spend	From $1,250/mo for one channel up to $10k spend, rising to $7,000/mo; $1,000 to $2,000 setup (published)	Google Ads + LinkedIn for B2B SaaS
Directive	Mid-market and enterprise SaaS with larger budgets	Published Startup Package $6,500/mo, no annual contract; single-channel retainers otherwise $5k to $10k+	Search, paid social, and performance content for SaaS
KlientBoost	Teams that want high testing velocity across PPC and CRO	No published fee; reported minimum retainer $2k to $4k/mo, or 10 to 20% of ad spend	PPC and conversion rate optimisation
Obility	Enterprise B2B with long sales cycles	Published tiers: Guide $1,850/mo, Ascent $5,450/mo, Summit $6,500/mo; month-to-month	Paid search, paid social, and SEO for enterprise B2B
HeyDigital	SaaS and fintech brands that want paid media with creative included	Custom retainer, not published; requires $5,000/mo minimum ad spend or $50k+ MRR; 3-month term, then monthly	Paid search and paid social with ad creative
Powered by Search	B2B SaaS that wants demand gen strategy alongside paid search	$4,000 to $12,000/mo flat by account size, or 12 to 30% of ad spend (per G2/Clutch)	Demand generation and paid media for B2B SaaS
Single Grain	Later-stage companies that want a full-service growth partner	No published fee; directories list a $10,000+ minimum project size	Full-service digital, SaaS among several verticals

How We Selected the Best Google Ads Agency Options

To identify strong Google Ads agency options for B2B SaaS, we evaluated every company using the same criteria. First, demonstrated B2B SaaS work, not just B2B or just paid media. Second, Google Ads as a core competency rather than an add-on to a creative or SEO retainer. Third, evidence of pipeline-level reporting: cost per SQL, CRM integration, or offline conversion tracking, because click-level reporting is where SaaS ad budgets go to waste. Fourth, a pricing model we could describe honestly. Fifth, a clear best-fit customer. We looked at whether each agency is better suited to early-stage SaaS, scaling teams, enterprise accounts, CRO-heavy engagements or broader demand generation programmes. We included agencies that compete directly with us, because a list that omits the names AI assistants and buyers already know is not a useful list.

10 Google Ads Agency Options for B2B SaaS in 2026

1. OneMetrik

OneMetrik is a B2B performance marketing agency built for SaaS companies that need paid spend to show up in pipeline, not just in a leads column. Our Google Ads agency for B2B SaaS service covers campaign strategy, keyword and search-term management, bidding, conversion tracking, CRM attribution and ongoing optimization. Our guide to Google Ads bidding strategies for B2B SaaS explains how we approach bidding at different stages of account maturity.

OneMetrik reports managing more than $100 million in advertising spend, with aggregate performance figures of 3.8× ROAS, a 42% reduction in customer acquisition costs and an 85% client retention rate across B2B accounts managed from 2023 to 2025. It also holds a 5.0/5 rating on Clutch and is a Google Partner and Semrush Agency Partner. Every account is run by senior operators rather than passed to a junior delivery bench, and pricing follows a flat monthly retainer with month-to-month terms, so the commercial incentive is tied to performance rather than increasing media spend.

Pricing is a tiered flat fee starting at $1,000 per month, banded by ad spend and the number of channels we run, with no percentage of spend. Inside a band the fee does not move, so cutting a wasteful campaign never costs us revenue. What separates the entry tier from others at a similar price is scope: five ad platforms plus SEO and answer engine optimisation, rather than Google and LinkedIn alone. If you want to see how we work before talking to anyone, start with a free PPC audit, findings in 24 hours, no call required. Our full scope and pricing models are set out on our PPC management services page.

Best for: B2B SaaS teams that want five ad channels plus SEO and AEO under one senior-run engagement, priced without a percentage of spend.

2. Holini

Holini is a B2B PPC and analytics agency focused on companies with long sales cycles, narrow target markets, and limited conversion data. Its Google Ads work combines campaign management with CRM data, offline conversion tracking, and full-funnel measurement, so performance can be evaluated against qualified leads, pipeline, CAC, and revenue rather than form submissions alone.

A key differentiator is its senior-only delivery model. The same senior specialist responsible for strategy also handles day-to-day execution, supported by Holini’s wider PPC and analytics team.

Holini also has relevant B2B SaaS results. Livespace increased Google Ads-attributed MQL volume by 37% and sales-accepted leads by 25%. DeskTime increased paying customers by 106% while reducing CAC by 43%.

Holini is best suited to established B2B SaaS and technology companies with an in-house marketing lead or growth team and at least $10,000 per month in PPC spend, or plans to reach that level soon. It is less suitable for early-stage companies still validating product-market fit or businesses with no prior PPC experience.

Best for: B2B SaaS teams that want senior Google Ads management tied to qualified pipeline, CAC, and revenue.

3. Aimers

Aimers is a performance marketing agency focused on SaaS and technology companies, with paid search, paid social, conversion rate optimisation and landing page design handled within the same team.

The agency says it manages more than $30 million in annual ad spend across 100+ SaaS and tech companies. Its paid search work covers Google Ads and Microsoft Ads, while CRO and landing page services allow the team to work on what happens after the click as well as campaign performance.

That combination makes Aimers particularly relevant for SaaS companies where the bottleneck is not simply generating more traffic, but turning paid traffic into trials, demos and customers. The agency also publishes SaaS-specific Google Ads case studies, including work involving subscription growth and CPA reduction.

Pricing is custom quoted. Aimers states that it is best suited to companies spending at least $3,000 per month per advertising platform.

Best for: SaaS and tech companies that want Google Ads, CRO and landing-page optimisation managed as one acquisition system.

4. SaaSHero

SaaSHero runs Google Ads and LinkedIn Ads exclusively for B2B SaaS companies, with a fully published pricing structure. Their entry tier starts at $1,250 per month for a single channel managing up to $10,000 in ad spend, rising through spend bands and channel counts to around $7,000 per month, plus a one-time setup fee of $1,000 to $2,000 covering audit, tracking configuration, and strategy. The tiered flat model gives finance teams predictable costs without percentage-of-spend incentives. A focused choice if you want a SaaS-only specialist with pricing you can model in advance, and the closest structural comparison to how we price.

Best for: SaaS teams that want flat retainers tiered predictably to ad spend, across two channels.

5. Directive

Directive is a US-based performance marketing agency focused on SaaS and tech companies, known for a customer generation methodology that ties campaigns to financial modelling and LTV:CAC targets. They operate at mid-market and enterprise scale with multi-channel teams across search, paid social, and performance content. Budgets skew larger, and pricing is custom quoted, so they fit best once your monthly spend justifies a full team.

Best for: Mid-market and enterprise SaaS with larger budgets and multi-channel programmes.

6. KlientBoost

KlientBoost pairs PPC management with conversion rate optimisation, and their operating style is high testing velocity: rapid iteration on ads, landing pages, and offers. For SaaS teams whose bottleneck is conversion rather than traffic, the PPC-plus-CRO pairing is the draw. They work across industries rather than SaaS exclusively, so ask for SaaS-specific case studies and pipeline reporting examples during evaluation. Pricing is custom quoted.

Best for: Teams that want aggressive testing velocity across PPC and landing pages.

7. Obility

Obility is a B2B-focused agency covering paid search, paid social, and SEO, with a client base that skews enterprise. Their strength is long-sales-cycle B2B: campaigns built around ABM alignment, lead quality, and marketing-sales handoff rather than volume. If your deals take two quarters to close and your board asks about pipeline contribution, that is the problem they are set up for. Pricing is custom quoted.

Best for: Enterprise B2B with long sales cycles and ABM-aligned paid programmes.

8. HeyDigital

HeyDigital is a paid acquisition agency for SaaS and fintech that bundles ad creative and landing page design into its paid media engagements. That bundling matters more than it sounds: creative fatigue is a top reason SaaS paid social decays, and having design in the same team as media buying shortens iteration loops. Google Ads sits alongside a strong paid social practice. Pricing is custom quoted.

Best for: SaaS and fintech brands that want paid media with creative production included.

9. Powered by Search

Powered by Search is a Toronto-based B2B SaaS demand generation agency that pairs paid search with a broader demand gen framework covering positioning, content, and funnel strategy. They are a fit when the question is not just who runs our Google Ads, but why the whole acquisition motion is not converting. Expect a strategic engagement rather than a pure execution retainer. Pricing is custom quoted.

Best for: B2B SaaS that wants demand gen strategy wrapped around paid search execution.

10. Single Grain

Single Grain is a full-service digital marketing agency working across SaaS, ecommerce, and other verticals, with paid media as one practice among several including SEO and content. For later-stage companies that want a single large partner across many channels, the breadth is the appeal. SaaS teams should pressure-test vertical depth: ask who specifically will run the account and what SaaS pipeline metrics they report on. Pricing is custom quoted.

Best for: Later-stage companies that want one full-service partner across channels.

How to Choose a Google Ads Agency for B2B SaaS

Choosing the right Google Ads agency for B2B SaaS requires more than comparing retainers, case studies and Google Partner badges.

B2B SaaS companies often have longer sales cycles, multiple decision-makers and a significant gap between someone filling out a form and becoming a paying customer. That means the agency you choose needs to understand both paid search and the revenue process behind it.

These six questions can help you narrow down your shortlist quickly.

1. Does the Agency Report on Pipeline or Just Leads?

Start by asking what the agency considers a successful conversion.

Clicks, impressions, CTR, CPC and cost per lead are useful campaign metrics, but they do not tell you whether Google Ads is generating qualified pipeline.

For B2B SaaS, the agency should ideally be able to report on outcomes such as:

• Marketing qualified leads
• Sales qualified leads
• Qualified demos
• Cost per SQL
• Opportunities created
• Pipeline generated
• Customer acquisition cost
• Closed-won revenue

This matters because two campaigns can produce identical lead volumes while delivering completely different business outcomes.

For example, one campaign might generate 30 leads but only two SQLs. Another might generate 15 leads and eight SQLs. Optimizing purely for CPL could cause you to increase spend on the worse campaign.

Ask the agency how it connects Google Ads data with your CRM and how far down the funnel its reporting goes.

If the reporting ends at form submissions, you may be optimizing for volume rather than revenue.

2. What Pricing Model Does the Agency Use?

Understand exactly how the agency gets paid before comparing proposals.

Common Google Ads agency pricing models include:

• Fixed monthly retainers
• Spend-based pricing tiers
• Percentage of ad spend
• Hybrid pricing models
• Performance-based components

Flat-fee structures can make budgeting easier because the management fee does not automatically increase every time you add more advertising budget.

Percentage-of-spend models work differently. As your media budget increases, the agency’s fee increases as well. That does not necessarily make the model bad, but you should understand whether the additional fee reflects additional work and complexity.

If the agency uses spend bands, ask:

• What spend level is included in the current fee?
• At what point does the next pricing tier begin?
• How much does the management fee increase?
• Are additional channels charged separately?
• Are landing pages, creative and tracking included?

The goal is not simply to find the cheapest Google Ads agency. It is to understand what you are paying for and whether the pricing structure remains sensible as your account scales.

3. Who Will Actually Manage Your Google Ads Account?

The person leading the sales conversation is not always the person managing your campaigns after you sign.

Ask exactly who will work on your account.

You should know:

• Who owns the strategy?
• Who reviews search terms?
• Who changes bids and budgets?
• Who writes and tests ad copy?
• Who reviews landing-page performance?
• Who handles tracking issues?
• Who presents results during reporting calls?
• How many other accounts does that person manage?

This becomes especially important for B2B SaaS accounts where the agency needs to understand your product, sales process, ICP and lead-quality feedback.

A junior account manager can be perfectly capable, but there should be appropriate senior oversight and a clear escalation path when strategic decisions are required.

Ask to meet the person who will actually manage the account before signing, not just the person responsible for sales.

4. How Does the Agency Track Qualified Leads?

Ask how the agency connects Google Ads conversions with your CRM and what happens after someone submits a form.

For B2B SaaS, a form submission is rarely the final conversion.

Some leads may:

• Fall outside your ideal customer profile
• Use personal email addresses
• Come from unsupported countries
• Be too small for your product
• Be disqualified by sales
• Never progress beyond the initial inquiry

Only a portion may eventually become real opportunities.

A strong Google Ads agency should therefore be able to explain how it measures performance beyond Google’s standard conversion column.

Ask whether the agency can track stages such as:

• MQLs
• SQLs
• Qualified demos
• Opportunities
• Pipeline
• Closed-won customers

Ideally, qualified lead and offline conversion data should also be fed back into Google Ads where appropriate.

This gives the platform better information about which searches and campaigns are producing valuable prospects.

For example, imagine two campaigns each generate 20 leads at a $150 CPL.

Campaign A produces six SQLs.

Campaign B produces one SQL.

At the lead level, they look identical. At the pipeline level, Campaign A is clearly more valuable.

The agency should have a process for identifying that difference and using it to make better decisions about keywords, search terms, bidding and budget allocation.

5. Does the Agency Understand Your SaaS Sales Motion?

A Google Ads strategy should reflect how your company actually makes money.

Before an agency recommends budgets, CPL targets or campaign structures, it should understand factors such as:

• Average contract value
• Sales cycle
• Ideal customer profile
• Target industries
• Target company size
• Buyer roles
• Lead qualification criteria
• Demo-to-opportunity rate
• Opportunity-to-close rate
• Customer acquisition targets

These details materially change how Google Ads should be managed.

A SaaS company selling a $99-per-month self-serve product has very different acquisition economics from an enterprise software company selling $100,000 annual contracts.

For the lower-priced product, the business may need a larger volume of conversions at a relatively low acquisition cost.

For enterprise SaaS, paying considerably more for a lead can still make economic sense if that lead comes from the right account and has meaningful revenue potential.

The agency should therefore avoid applying generic benchmarks without understanding your unit economics.

If someone tells you what your CPL “should” be before asking about ACV, close rates, gross margin and sales cycle, treat that recommendation carefully.

The right target is not necessarily the cheapest lead. It is the acquisition cost that produces profitable customers.

6. What Happens in the First 90 Days?

Before hiring a Google Ads agency, ask what it plans to do during the first three months.

You should have a clear understanding of what will be audited, what may be rebuilt, which tests will be launched and how success will be measured.

Depending on the condition of your existing account, the first 90 days might include:

• Auditing conversion tracking
• Reviewing CRM attribution
• Auditing campaign structure
• Identifying wasted spend
• Reviewing search terms
• Expanding negative keyword lists
• Assessing match types
• Reviewing bidding strategies
• Evaluating geographic targeting
• Reviewing landing pages
• Testing new ad messaging
• Consolidating or restructuring campaigns
• Establishing baseline CPL and SQL metrics
• Building pipeline-level reporting

The first few weeks should usually be about understanding the account before making unnecessary changes.

A good agency should be able to explain which problems it expects to investigate first and why.

Be cautious if the entire 90-day plan consists of launching more campaigns and increasing spend.

Sometimes the highest-impact improvements come from fixing conversion tracking, removing irrelevant traffic, restructuring existing campaigns or identifying why apparently cheap leads are not progressing through sales.

By the end of the first 90 days, you should have a clearer picture of:

• Which campaigns generate qualified demand
• Which keywords generate pipeline
• Where budget is being wasted
• Which landing pages need improvement
• Which bidding strategies are working
• How paid search contributes to your wider acquisition funnel

Ask the agency not only what it expects to change during those first three months, but also what it expects to learn.

The strongest Google Ads agencies treat the first 90 days as both an optimization period and a structured learning phase.

If you are comparing agencies for broader performance marketing rather than Google Ads alone, our performance marketing agencies comparison covers that adjacent decision.

How Much Does a Google Ads Agency Cost?

Model	Typical monthly	Best when
Flat retainer	$3,000–$6,000	Predictable, spend-independent
% of ad spend	10–20% of spend	Scaling budgets fast
Performance / hybrid	Base + outcome fee	Aligning on pipeline

Frequently asked questions

Looking for a Google Ads Agency for B2B SaaS?

If you want a Google Ads agency that connects paid search with qualified pipeline instead of stopping at CPL, explore OneMetrik’s Google Ads management or start with our free PPC audit.

Google Ads is one lane. For agencies that run the full growth motion, see our guides to the best B2B SaaS marketing agencies and the best AI marketing agencies.