PPC Management Services for B2B SaaS
PPC management services cover the ongoing running of your paid search and paid social campaigns: strategy, campaign builds, bid management, negative keyword mining, ad copy testing, landing page recommendations, and weekly reporting. Agencies price this in one of four ways: a percentage of ad spend, a flat monthly fee, an hourly rate, or a performance-based model.
OneMetrik manages Google, Meta, LinkedIn, Reddit, and X campaigns on a single flat monthly fee, with CRM-connected reporting tied to CAC, payback, and pipeline.
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Real numbers from client accounts, measured in the first 90 days.
Why most PPC management engagements quietly stop working
The channel is rarely the problem. The engagement is. Most PPC management services are structured so that the agency is paid more when you spend more, reports on the metrics that are easiest to move, and reviews the account on a monthly cycle that is slower than the rate at which budget leaks.
The pricing model rewards spend, not efficiency
Percentage-of-spend is the most common model in PPC management. It pays the agency a share of your media budget, which means cutting wasted spend directly cuts their revenue. The incentive runs against you from the first month.
The scope is never written down
Ask what is included and you will hear “campaign management”. That covers everything and commits to nothing. Without a defined scope you cannot tell whether landing page work, conversion tracking, or search term mining is in the fee or billed as an extra.
Reporting stops at the form fill
If the account only tracks form submissions, nobody can prove which campaigns created meetings, opportunities, or revenue. The agency reports on what it can see, and what it can see is not pipeline.
For a deeper breakdown of what to check in your own account, see our Google Ads audit checklist, or see exactly what our PPC management includes.
Google Ads management services built for B2B SaaS
We manage the Google Ads and SEM work that directly affects pipeline: search strategy, campaign structure, conversion tracking, landing page feedback, budget allocation, testing, and reporting. Need the fundamentals first? Read our guide to how Google Ads for SaaS works.
Google Search Campaigns
We build and optimise search campaigns around high-intent SaaS keywords, buyer pain points, competitor terms, and demo-ready search intent. Every account is structured to reduce wasted clicks and push budget toward qualified pipeline.
Core serviceRemarketing & Retargeting
We bring high-intent visitors back with sharper messaging across Google Display, YouTube, and remarketing audiences. The goal is not more impressions, it is getting pricing-page visitors, product-page visitors, and comparison-stage buyers back into your funnel.
Performance Max Campaigns
Performance Max can work for B2B SaaS, but only with the right conversion signals, exclusions, audience inputs, and guardrails. We use PMax carefully so it supports your pipeline instead of cannibalising high-intent Search.
Competitor Campaigns
Your prospects are already comparing vendors in Google. We help you capture that demand with compliant ad copy, focused landing pages, and messaging that explains why your product is different without relying on generic comparison claims.
Landing Page Strategy
Your Google Ads are only as strong as the pages they send traffic to. We review your landing pages for messaging, proof, friction, form strategy, offer clarity, and conversion quality. If the issue is deeper, we will show you what needs to change before more budget is wasted.
Powered by OneAds, our AI Intelligence Suite
Every Google Ads engagement is supported by OneAds, our proprietary AI tooling. It monitors 100+ campaign signals, flags wasted spend, surfaces competitor ad patterns, tracks quality score changes, and helps senior strategists act faster.
You get the speed of AI with the judgement of a team that understands B2B SaaS pipeline, CAC, long sales cycles, and sales-qualified lead quality. For a deeper account review, see our Google Ads audit checklist.
From account audit to pipeline-focused PPC management
We move quickly because wasted ad spend compounds. First we find what is blocking pipeline, then we rebuild the account around buyer intent, tracking quality, and sales outcomes. The scope below is fixed and does not change when your budget does.
Audit the account, tracking, and funnel
We review every campaign, search term, conversion action, landing page, analytics property, and CRM field. The output is a written list of wasted spend, broken tracking, missed intent, and the gap between form fills and qualified pipeline. You get this whether or not you continue.
Rebuild campaigns around buying intent
We restructure campaigns around high-intent keywords, tighter ad groups, stronger negative lists, refreshed ad copy, and clearer landing page journeys. We fix the conversion signals first, because a bidding algorithm optimising toward the wrong event will do it very efficiently.
Optimise toward pipeline and scale
Once clean data is arriving, we cut weak campaigns, scale proven keyword groups, test new offers, and report weekly on meetings, opportunities, CPL, and pipeline impact. Because the fee is flat, removing spend from a campaign that is not working costs us nothing.
The four ways PPC management services are priced
Most agencies will not tell you their pricing model until the second call. The model matters more than the number, because it decides what the agency is rewarded for. Here is the full landscape, including the model we do not use and why.
| Pricing model | How it works | Typical market range | What it rewards the agency for |
|---|---|---|---|
| Percentage of ad spend | The agency charges a share of the media budget it manages, billed monthly. | 10% to 20% of monthly ad spend, often with a minimum fee | Increasing your spend. The agency earns more when the budget goes up, whether or not efficiency improves. |
| Flat monthly fee | A fixed monthly figure covering an agreed scope of work, independent of budget. | Varies by scope and account complexity | Making the account work. The fee does not move when spend moves, so cutting wasted spend costs the agency nothing. |
| Hourly | Time is logged against the account and invoiced at an agreed rate. | Commonly quoted per hour, tracked against a monthly cap | Logging hours. There is no built-in incentive to automate, systematise, or finish faster. |
| Performance-based | Fees are tied to an outcome such as leads, demos, or revenue, sometimes on top of a base fee. | Base fee plus a share of the agreed outcome | The metric in the contract. In B2B SaaS this usually means form fills, because closed revenue lands months later and is hard to attribute. |
Percentage of ad spend is the most common model in PPC management, and it is the one with the clearest conflict of interest. It pays the agency to grow the budget. Performance-based pricing sounds like the fix, but for a B2B SaaS company with a long sales cycle it quietly optimises the account toward whatever is easiest to count, which is rarely pipeline. We price on a flat monthly fee for exactly this reason.
What pipeline-focused Google Ads management looks like
Real B2B SaaS PPC accounts, real performance improvements. Names are anonymised because our clients prefer it that way.
57% drop in CPL in 90 days
This account was spending heavily on broad keywords that attracted students, hobbyists, and low-fit companies. We rebuilt the Google Ads structure around high-intent keyword themes, tightened negatives, reduced wasted spend, and connected campaign performance to HubSpot pipeline reporting.
From $0 pipeline to $420K in Q1
This SaaS team came to us with a new paid media account, limited historical data, and no reliable Google Ads pipeline reporting. We built a Search and Remarketing structure from scratch, focused on high-intent keyword clusters, and aligned the account with their paid media strategy.
AI systems that support better paid media decisions
Every account we manage is supported by AI-assisted workflows that help identify wasted spend, surface optimisation opportunities, speed up testing, and improve reporting. The goal is not automation for its own sake, it is better paid media decisions tied to pipeline, CAC, and revenue.
OneContent
Hover to explore →OneContent
AI-assisted ad copy, landing page messaging, and offer testing for B2B SaaS campaigns. We use it to generate structured test ideas faster, then validate them against lead quality, demo intent, and pipeline performance.
OneAds
Hover to explore →OneAds
AI-assisted campaign monitoring for paid search and paid social. We use it to spot spend leakage, underperforming audiences, budget pacing issues, and optimisation opportunities before they become expensive problems.
OneSearch
Hover to explore →OneSearch
Search term analysis, negative keyword discovery, intent mapping, and quality score insights for Google Ads. We use it to reduce irrelevant traffic and improve the connection between search intent, landing pages, and pipeline quality.
OneAudit
Hover to explore →OneAudit
AI-assisted paid media audits that review campaign structure, tracking, landing pages, search terms, audience quality, and wasted spend. It helps us find issues faster and prioritise what will improve pipeline, CAC, and reporting clarity.
WHAT CLIENTS SAY
Results speak. So do the people behind them.
From early-stage SaaS to scaling B2B teams, here’s what working with OneMetrik actually looks like.
I’ve worked with Neeraj as a consultant, as we build out performance marketing from the ground up at Visdum. He’s brought a lot of clarity early on, helping us set the right foundations, think through multiple channels, and help us in ways beyond just the channel he owns. What I appreciate most is how hands-on he is.
Sharp, proactive, and highly data-driven, consistently making intelligent decisions with the company’s best interests at the forefront. His ability to cut through noise, stay unbiased, and provide meaningful insights makes a real impact on outcomes. I would highly recommend working with him.
Neeraj took charge of our marketing team at SmartServ and quickly showcased outstanding leadership. He relieved me of day-to-day marketing responsibilities, executing strategies with precision. His collaborative nature and marketing expertise make him a valuable asset.
They have deep knowledge of Google Ads. Their communication was perfect and they scaled without friction. Smooth delivery and easy to work with.
Neeraj is great to work with. He is highly skilled, communicates very well, and is professional.
They did a deep audit of the Google Ads account and provided us with data that helped us in reducing our CAC. It was great working with the team.
I’ve worked with Neeraj as a consultant, as we build out performance marketing from the ground up at Visdum. He’s brought a lot of clarity early on, helping us set the right foundations, think through multiple channels, and help us in ways beyond just the channel he owns. What I appreciate most is how hands-on he is.
Sharp, proactive, and highly data-driven — consistently making intelligent decisions with the company’s best interests at the forefront. His ability to cut through noise, stay unbiased, and provide meaningful insights makes a real impact on outcomes. I would highly recommend working with him.
Neeraj took charge of our marketing team at SmartServ and quickly showcased outstanding leadership. He relieved me of day-to-day marketing responsibilities, executing strategies with precision. His collaborative nature and marketing expertise make him a valuable asset.
They have deep knowledge of Google Ads. Their communication was perfect and they scaled without friction. Smooth delivery and easy to work with.
Neeraj is great to work with. He is highly skilled, communicates very well, and is professional.
They did a deep audit of the Google Ads account and provided us with data that helped us in reducing our CAC. It was great working with the team.
PPC management services built for B2B SaaS teams with pipeline targets
If you have been comparing PPC services and every quote arrives as a percentage of your budget, this page exists for you. Lead quality, sales conversations, and measurable pipeline, not cheaper form fills.
Teams running more than one ad platform
If Google, LinkedIn, Meta, Reddit, and X are all in play, a percentage-of-spend model multiplies across every channel. One flat fee covers all five, and the channel mix becomes a strategy decision rather than a pricing one.
Companies with high ACV or long sales cycles
Meaningful deal sizes, multiple decision makers, and a buying journey measured in months. Basic CPA optimisation cannot see far enough down that funnel. You need intent mapping, tracking, and pipeline reporting. Our SaaS PPC agency page covers this funnel in detail.
Anyone whose agency is paid to grow the budget
If your current PPC services are billed as a share of ad spend, nobody in the room is paid to spend less. Scaling becomes guesswork and cutting waste becomes a conversation nobody starts. If you only need paid search, our Google Ads agency service covers that channel alone.
You cannot scale PPC if you cannot see pipeline
Clicks, impressions, and CTR still matter, but they do not prove whether paid media is creating sales opportunities. We report weekly on the numbers that show lead quality, spend efficiency, and revenue impact.
Your ROAS should be read against your margin, not an industry average
Break-even ROAS is one divided by your gross margin. A 300% return is excellent for software and a loss for physical goods. Work out yours with our ROAS calculator.
A good ROAS is any figure above your break-even.
Your CPL should fall because waste is removed
We track cost per lead, search term waste, weak campaigns, low-quality conversions, and early CAC signals. You can estimate search costs with our CPC calculator.
Lower CPL only matters when lead quality stays strong.
You need to know which campaigns create pipeline
Where CRM data is available, we connect campaigns to opportunities and pipeline value. For account checks, use our Google Ads audit checklist.
Revenue-connected reporting beats monthly vanity reports.
How much do PPC management services cost?
Across the market, percentage-of-spend agencies typically charge between 10% and 20% of monthly ad budget, often with a floor. Hourly rates are quoted against a monthly cap. Performance models pair a base fee with a share of an agreed outcome. Flat-fee agencies scope the work first and quote a fixed monthly figure. We use the last of these, and here is exactly how it works.
A flat monthly fee, scoped to your account
Your fee depends on your monthly ad spend and account complexity, not on a percentage of what you spend. It covers everything in the engagement: campaign builds, search term and negative keyword management, ad copy testing, landing page recommendations, conversion tracking, and weekly reporting. When your spend grows, our incentive stays on efficiency, not on volume.
What you never pay for
No setup fees. No percentage-of-spend markups. No long-term contracts. Our PPC management is month-to-month, and you keep full ownership of your ad accounts, campaigns, and data at all times. If you leave, everything stays with you.
Not ready for ongoing management?
Start with a standalone account review instead. We audit your campaign structure, search terms, conversion tracking, landing pages, and wasted spend before you commit to anything. Begin with a free PPC audit and we will scope your exact fee on the call.
PPC management services FAQ
Questions we get asked about PPC management
How much do PPC management services cost? ▾
What is included in PPC management services? ▾
What is the difference between PPC management services and a PPC agency? ▾
Is percentage of ad spend a bad pricing model? ▾
Which ad platforms do you manage? ▾
How long before PPC management shows results? ▾
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Related reading
7-Step Google Ads Audit for Expert-Level Accounts
Read →How to Split a B2B SaaS Paid Media Budget
Read →Google Ads Campaign Structure for B2B SaaS
Read →B2B SaaS PPC Mistakes That Drain Your Ad Budget
Read →Google Ads Bidding Strategies for B2B SaaS: Stop Burning Cash
Read →ROAS Calculator With Break-Even Benchmarks
Read →Ready to see where your PPC budget is leaking?
Get a custom PPC review built around lead quality, CPL, tracking, and pipeline. We will show you what is working, what is wasting spend, and what to fix first, and we will scope your flat monthly fee on the same call.